I agree with Mark in that it truly depends what you’re trying to accomplish.
Is this a business that you plan on keeping for yourself and/or family, or is there a different exit strategy in place such as selling the brand, an IPO, or being acquired by another company.
When it comes to business and deciding the corporate structure, there’s a few things I’d recommend considering.
1. Entity Type (there’s pros and cons to each type. Check with your CPA)
2. Revenue Model (yes, even NPO’s need this)
3. Business/Strategic Plan
4. Customers - What do they look like and how do you find/reach them
5. Exit strategy.
Let me know if there’s anything I can do to offer further clarity to you!
It depends on what you are trying to accomplish.
There are those who will tell you that you can make a lot of money by starting a non-profit and working for it as an employee.
This can definitely be true.
However, I think it is a little disingenuous.
The idea behind a non-profit is that you are trying to serve some altruistic purpose or higher good.
The idea behind a for profit business is to maximize the wealth of the shareholders.
Both are legitimate and both are positive.
Decide first what you are trying to accomplish, and then build your business around that.