Our product, HOT GIRLS PEARLS, is jewelry designed to keep women cool through hot flashes, for any reason they happen. We are totally redoing our website now, but want to make everything right as well as draw traffic. This is not a software or tech company, so it's difficult to find advice outside of that world.
I've found that with the saturation of retail on social media sites in general, the best way to make a sale is to target the right people who are already looking for what you offer...
For you: I'd recommend using highly targeted Facebook Ads (Target by age & gender plus any other things you know about your audience/buyers in terms of things they are interested in). You might also research companies who provide holistic relief for hot flashes, find their facebook pages and create a filter for your ads to target fans of theirs. You could see a HUGE return on just $100 Facebook ad buy.
Good Luck and let me know if you'd like to schedule a follow up call; I'd be happy to walk you through the setup and some additional strategies!