Questions

Marketing tips for an explainer video business?

I'm looking to have a call with someone regarding marketing & talk about a sales funnel/inbound marketing scheme for my target market - Startups. Appflashexplainervideos.com

8answers

There are 100s of companies targeting the exact same market with a very similar product. Do you have a very different offering? Do you compete on anything other then price?

I suggest picking a niche other then startups. Pick a market that is less well served and has larger budgets.


Answered 5 years ago

Hi! I reviewed your site and first of all, it's a great idea, I could use your services myself! To give you a few pointers, you may want to start thinking about what your target audience is doing? Are they sitting in front of the screen? Looking at startup marketplaces (f6s, angel, gust, etc)? Are they attending startup meetups and conferences? All of these are potential lead channels for you. Attend a startup event and talk up to few people, offer them discounts on your services, word of mouth is the best seller. Every business is unique and so is the marketing strategy. Let me know if you would like to discuss this further?


Answered 5 years ago

Happy to help you build out your marketing & sales funnel! Shoot over a call request with more details on which parts of your marketing you'd like to focus on, and we can take it from there.


Answered 5 years ago

I believe your sales funnel will suffer from a lower conversion rate due to your current domain name. A rebrand or upgrade should save you money in the long run and help you gain traction here and now.

Sorry for the negative remarks. I don't bash domains simply to gain clients. The domain is an important component in your funnel, and this one really is a bit off-putting (while a person looks at it) as well as forgettable (once they look away). Replacing Appflashexplainervideos.com is a move toward greater efficency.


Answered 5 years ago

If content is part of your plan, I would be happy to help.


Answered 5 years ago

Your strategy begins with the end user in mind. It is critical that you clearly define the avatar, so that you are developing a strategy to match their felt needs.

You can have the best funnel in the world, but if it is not created around the end user, it will woefully under perform.

Schedule a time to really identify the key components you are needing with this business.


Answered 5 years ago

I'd love to help with a call through Clarity.

From the looks of your site there is no clear call to action. The form on the bottom of your home page is too broad in my humble opinion. But most importantly there's nothing on your site that speaks to the target market you're going after, startups.

As far as sales funnels can you tell me more? Do you have a sales funnel in place in place you're looking to optimize or are you looking for advice on creating one?


Answered 5 years ago

If you haven't addressed your needs, yet, or if they have advanced in the past few months, I'd be happy to talk about this. I work on marketing and sales funnel development for my own businesses and clients.


Answered 4 years ago

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