Well, you are focused and you know where you are going. That is already a very good start.
Did you ask your customers (or potential customers) what they want?
I always found the best way to start is to write a questionnaire (worth investing the time in doing a proper one) and then call your contacts so they can answer your questionnaire.
Tell them you will share the results with them (and do share the results).
In short, make sure your customers are part of your GTM strategy.
Hope it helps