Questions

Any suggestions on how can I get honest feedback from hotel managers regarding an advertising channel that I want to build? Google ads? linkedin?

4answers

You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function.

Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list.

Best of luck! Let me know if you have any follow-up questions.


Answered 4 years ago

The best survey results for such a targeted audience are best accomplished with direct questioning. I would recommend the following steps:
1. Create a survey, whether it's online (surveymonkey) or just a list of questions in Google docs.
2. Compile a list of about two dozen hotels you want to target.
3. Call them and ask to speak to their managers. It might require some effort, but even if you don't get to talk to the person you want you can ask questions along the way.
4. Another route would be to look through LinkedIn and find people working in this capacity and email them directly.
5. Be direct about why you are asking and document everything.


Answered 4 years ago

I would call hotel managers directly. Pitch them why they should spend 10 minutes with you on the phone, while you fill out their answers manually. If you already know some hotel managers, ask them to introduce you to a few more. Give them something in return like a free subscription to your new, upcoming service (if relevant) or a free iPod. Forget about requesting feedback via social networks - it's difficult to get the attention of strangers for something like this, and you will never learn the nuances unless you're in a conversation with them. Personal relationships works better in this case. My 2 cents.


Answered 4 years ago

Go face to face in high volume markets and solicit direct feedback. If they're willing to give you time and make a booking, there's your honest feedback. For advertising sales, remember hotels get 5 phone calls a day from salespeople, so sometimes you need a unique approach to grab attention.


Answered 2 years ago

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