How to disseminate an innovation that is amazing and no one knows about ... and few would understand how it works without a lot of education?

I am one of about 200 holistic health professionals worldwide that practice a cutting-edge technique called Morphogenic Field Technique that applies quantum principles to human biology to develop custom nutritional and herbal protocols for individuals quickly and cost-effectively. There is a good book on the topic .. but many do not read. I am considering starting a podcast that will regularly communicate about MFT ... and am open to other possibilities as well. If I can put together a viable plan, I may be able to crowdsource some funding from the other health professionals. Open to great ideas.


Simplify. Go explain the tool to a group of kids (I usually use my own) but someone else's will do just as well. Explain the tool to them and take notes. Keep track of points that confuse them and make a point to clarify until its clear.

Once you are done compile the notes into a presentation of your choosing or a Youtube short. Then market the heck out of that presentation. At the very least this will give people a basic grasp of the tools benefits. Best of luck!

Answered 10 years ago

I think the key would be to speak to what you are able to accomplish as a practitioner. If the mechanics are too complicated or lengthy to explain to everyone, then don't. I would focus on explaining the issue and then describing how your solution would fix it. Think about flying to the Moon, people wanted to do that and a dream was sold to the crowd by simply saying 'we will do it', most did not ask how the rocket would work! Let me know if this helps?

Answered 10 years ago

I have experience at building companies in spaces where our innovation was not 1) widely understood, and 2) actively sought by the prospects (i.e., we had to create the market for it).

Podcasting and putting out some educational materials is a great start, which obviously doubles as lead generation for you if done well. Rule of thumb is to make sure that 80-90% of the time you're just putting out good info and not expressly soliciting business.

The other important undertaking before you is to distill your value proposition to a point where people DO understand how it works without a lot of education. This will take a lot of trial and error, but how well you can translate the technical aspects of your field into something that can be well-understood by the mass market will be a key success factor for you.

Which are you more likely to buy: "fused deposition modeling technology," or a "3D Printer?" Find the parallel for your field and it will add serious rocket fuel to all of your marketing and education efforts.

Good luck!

Answered 10 years ago

Videotape people who have benefit from your work and then edit it into a video that is part education and part testimonial.
When your target audience can see people like themselves explaining what they got from a product, service or experience, it makes it easier to understand and more authentic.

I have 30 years of experience in marketing including having a business on INC 500 fastest growing business. I'd be happy to consult with you. I'm also very interested in non-traditional medicine although I don't have any expertise in the field, just a genuine interest.

Answered 10 years ago

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