Questions

Any suggestions on how to reach and market to mobile game developers?

My company has a new mobile chat SDK/library for mobile game developers. It's free and we share revenue on native ads. I'm trying to find ways to get in front of developers to discuss our product and hopefully get them on the platform.

5answers

I'd start with messaging the admins of the various Facebook groups dedicated to mobile game development and asking if they'd be willing to 1) enable you to put up a post about the SDK, and 2) pin the post for a week so that you get a bit more visibility within those communities. You can also find the appropriate thread on the various mobile gaming forums and chime in there. I would recommend trying to be helpful 9 times before you ask for something once. You'll notice a much better response if you've become an active contributor to each community before you start selling your stuff, no matter how soft the sell and no matter how valuable the stuff.

Hope this helps,
Austin


Answered 5 years ago

The Gaming Insiders group (and upcoming conference in October) are a great group to be tapped into: http://www.gaminginsiders.com/


Answered 5 years ago

First, congratulations for the new product!
Can't tell you about the 'where', but as per the 'how' I would suggest you adopt the 'feedback loop' mindset where instead of pushing to sell your product, you do all you can to involve your potential customers in the product development process.
The key psychological element here is that by getting their feedback and actually implementing them, you create a sense of 'belonging' in the marketplace toward your upcoming product, which will ultimately be of massive help during your launch.
In other words, don't approach the market as if you had a finished product, approach it as if you had a rough first draft you want them to improve (note that this is very hard to do, you have to put your ego on the shelf ; ).


Answered 5 years ago

- Conferences like Game Developer Conferences.
- Find Local Meet ups that focus on Mobile Game Developers.
- Get PR
- Guess Blog Post on other Blogs
- Partner up with Platforms
- Connect with people on Social Networks (Twitter, Linkedin)
- Lots of Game Developer Forums out there
- Cold Email?

Message me more info I may be interested.


Answered 5 years ago

I have done lots of inbound and outbound campaigns during last 3 years to partner with international mobile development companies and mobile app/game publishers. In addition I have worked myself as an inside sales manager at a medium size mobile and web company for over a year.

While all of the above mentioned strategies are valid and can work to market your chat SDK I have found that cold email and LinkedIn have the highest ROI if you are targeting tech decision makers. To give you a more detailed example my current cold email campaign has 43% response ratio out of 266 international mobile ad networks reached including the top ones.

The positive response ratio is over 29% to schedule calls and present them a demo of our mobile video player SDK.

My project is still ongoing since July and can message me for more details of our case study or call to give the best pitch and follow-up tips.

Kind Regards,
Artash
CEO at Incredo


Answered 5 years ago

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