How to validate quality links for link building?

Is this guide enough?


1. You want to make sure that your backlink is a followed backlink. Right clicking on the link and then clicking "inspect element" in the html code, it shouldn't say "nofollow".

2. One of my favorite SEO tools is - they have a free version you can use. The more backlinks that the site has that's linking to you, then the higher quality those backlinks are. You can also tell if the website that's linking to you is trusted and has organic SEO by looking at the countries that are linking to it. If 20% of the websites backlinks are coming from Russia or some 3rd world country it's probably safe to assume that the quality of that website is fairly poor.

ahrefs also gives you a quality score for domain authority and page rank.

My personal website is (feel free to look it up in ahrefs), if you have any more questions about SEO feel free to send me a message or schedule a call.

Answered 10 years ago

Having read a few of Brian's tactics, I'm suspicious as to whether or not he submitted this question himself! :)

But no, this guide is not enough. This is a *tactic* that can be useful for earning links, but it is not a silver bullet solution. Link building is one of the most creative aspects of SEO and a good SEO should use a number of different tactics to earn high quality links.

If you'd like to see a list a link building tactics, I recommend reading Jon Cooper's guide here:

Further, when determining quality, I recommend you consider not just the prorietary "SEO value" of the link (e.g. Domain Authority, TrustFlow, etc.) but also the topical relevancy and authority of the site (i.e. what is the site you're hoping to earn a link from actually about?).

Hope this helps!

Answered 10 years ago

Given the fact that the URL you provided feels a bit like a squeeze page (highly focused sales landing page), I would be careful.

I've been working with organic SEO for over a decade and I put my days of linking building well behind me. I did this a few years ago and I'm very happy I did.

Instead of searching for link building opportunities, focus more on producing high quality content and growing your presence on social media. Make sure you share content across various social media channels including LinkedIn, Twitter, and Google+ for B2B and Facebook, Twitter, Pinterest and Instagram for B2C. If you do not have any strong images, then skip Pinterest and Instagram.

If you write educational content that is geared towards your target market and their needs, the links will come naturally.

This is a safe way of building links and one which will survive the test of time and future Google algorithm changes.

Answered 10 years ago

I feel that you should check out Google’s search quality raters guidelines, these guidelines will give you a clear idea of what Google thinks is relevant in terms of content quality of your links for the purpose of link building.
Besides if you do have any questions give me a call:

Answered 3 years ago

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