Worth Pursuing is a measure of your highest value. If its money, then google "Your business idea Statistics" and you will be able to see failure rates and revenue returns.
If you value a challenge, Any business will do.
If you value environment impact, "Go Green" And go fund me.
If you value People, then your business should directly solve the problem the masses are facing or at the very least a great majority of people.
If you value God, then it will be non profit.
If you value time then you would have started it already.