I would look at a startup call Introhive. They have a unique approach to this issue based on personal connections.
*Disclosure - I do not work for them but I have friends who do.
Eoin's suggestion is a good one. If you make connection requests cold, be sure to include a detailed note, otherwise you'll be wasting your time. But as you said you're already using LinkedIn, I'm sure you know that.
IntroHive is good but it's really for enterprise customers who have an active CRM full of existing contacts.
A friend of mine has just launched http://www.thehonestcustomer.com It offers a unique approach to customer development in that it delivers surveys (pricing and customer development questions) to people who are your potential customers. You can define Industry, Company Size, and Job Title to target it very specifically. It's a good first step to creating the customer relationship.
If you want an eTro, just message me.
I would recommend sticking with LinkedIn.
Did you know that when using the Advanced Search on LinkedIn you can use a filter to only include people in Fortune 500 companies?
Set up a good profile page for everyone involved, make sure it has a photo.
Set up a company page, where you can also add a mini pitch.
Join Groups that contain your target market. You can send a message to group members.
Make connections, you need to expand your network to show up on their radar, as you can only see 1st, 2nd & 3rd
Join L.I.O.N & 500+ groups to speed this up
Don't Sell On The First Contact