Questions

We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.

I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. I keep myself abreast of newer and newer social media platforms and tools by reading prominent blogs in my area of expertise. An important aspect of what I offer my clients is ROI Return on Investment and to demonstrate that I need solutions for tracking and analytics of which URL shortners are a big part.

bit.ly would be my recommendation due to its nice layout and ease of use. Also, it is free and supports multiple platforms including your own custom domain. Its easy to see the clicks in hourly, daily, weekly or fortnightly graphs and It support multiple social networks and the links appear optimized when shared on these.

I also consult on the merger of gamification, loyalty marketing and social media and how to calculate Paid, Owned, Earned Media value to calculate ROI for your campaigns. If you have any further questions, I'd be happy to answer them for you here: https://clarity.fm/gs.gill/expertise/use-facebook-ads-to-meet-your-business-goals


Answered 6 years ago

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