Which link shortener should we use in our social sharing strategy to track our Analytics?

We are developing our social and gamification strategy for our next release and we want to track Analytics of each shared link with click through rates. What are the link shorteners we should be utilizing? We have two kinds of links one will be a sharing of a level attained by drinking water in our app, a second is an "activate your health" share which may be shared from your health dashboard with our demographic's top 3 social networks or emailed specifically to "at risk " for diabetes loved ones.


I might suggest starting with Bitly and exploring the possibility of getting a custom branded shortener, which you can set up through Bitly once the domain is purchased. For example, my website is but I shorten all links to so it's more professional.

I feel like many other shorteners look like spam, but I'd say your safe with Bitly because it's widely used. A custom one would be even better!

Answered 6 years ago

I've tried ½ dozen and I've scaled it down to two. 1) and 2) Bitly

I use when I post to Google+ and Bitly everywhere else. If you're planning to use Buffer App to schedule your updates, you will like how seamlessly Bitly works with Buffer. Even the fremium version lets you search for and find your Bitmarks to track # historical of clicks on your links.

Answered 6 years ago

I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. I keep myself abreast of newer and newer social media platforms and tools by reading prominent blogs in my area of expertise. An important aspect of what I offer my clients is ROI Return on Investment and to demonstrate that I need solutions for tracking and analytics of which URL shortners are a big part. would be my recommendation due to its nice layout and ease of use. Also, it is free and supports multiple platforms including your own custom domain. Its easy to see the clicks in hourly, daily, weekly or fortnightly graphs and It support multiple social networks and the links appear optimized when shared on these.

I also consult on the merger of gamification, loyalty marketing and social media and how to calculate Paid, Owned, Earned Media value to calculate ROI for your campaigns. If you have any further questions, I'd be happy to answer them for you here:

Answered 6 years ago

Some social media management tools use their own shorteners such as Hootsuite & Hubspot. I recommend using since it connects really well with other solutions out there. It's simple & easy to use.

Hope that helps!

Answered 6 years ago

I'm a bitly fan as well as a custom campaign advocate. Track every link with where it is placed. This has been a game changer with clients. Easy Google Template to get you going. Essentially you can monitor which link is getting the best traction on which network. It's not just about focusing on the link but about which network works best for the link.

hope that make sense.

Answered 6 years ago

Design your own. There's a domain service called (owned by Tucows) where you can buy your own short domains and set up your own vanity shortener URLs on them. You can use .com or .net .info or any of the new extensions. I just set up as a shortener for our social links on our new business cards - We're Cyberwalker Digital (CWD) and so is the link we use on the cards to our Twitter account and for Facebook

Answered 6 years ago

As everyone has stated, we use a custom ( as well as (which provides advanced tracking and will tie to my Google Analytics to track performance). I also use to track raw performance of individual tweets.

A member of our Rockstar team, Steven Groves, co-author of The ROI of Social Media and a marketing measuring fiend, recommends additional reading from the respected publication TWN here:

If you have further questions, you can reach me through or on or Steven Groves, ROI of Social Media: How to improve the return on your social marketing investment at

Answered 6 years ago

As everyone above suggested, is probably the best one available in the market. But I will suggest you to take a look at a new link shortener service called I started using it very recently and really loving it.
The uniqueness of this link shortener is that you can add 'custom call to action' to each shortened link. Then you can track analytics for both the link and also the 'call to action' engagement. You can give it a try and see whether it serves your purpose.

Answered 6 years ago

We're using Hootsuite's shortener and you can apply your own custom domain to it as well. Additionally, Hootsuite has analytics tracking built into their publishing tool which is quite helpful. Hootsuite also offers an API to shorten links outside of their publishing tool.

Answered 6 years ago

As an affiliate marketer i need to track all the click on my links across all the websites... i investigated in and solutions but i wanted a hosted solution. I found Yourls an open source shortener and Prosper202. I use Yourls with a Google Analytics plugin on my own domain name and i can see all the click as page view in GA, i have interesting detailed reports :)

Answered 6 years ago

]Like most of the folks who've already replied to your question, I also use with my own domain. If your intent is the shortest possible URLs and you don't care about using your own vanity domain, also owns the "" domain, which can be interchanged anywhere you otherwise see "".

However, if you're looking for more detailed metrics, you might also want to consider looking at some of the ad tracker tools internet marketers use, as they support features like advanced campaign management and duplicate detection.

hyperTracker ( provides some pretty detailed metrics, and they also provide guidance for using your own short domain(s) to masquerade URLs created with their service.

Answered 6 years ago

I 100% recommend Linkhero. It's SO much better than and with added features to help you pixel your audiences (and their actions) re-direct traffic, and retarget. The founder of Linkhero is a good friend of mine. You're welcome to watch the video interview I did with him. Search "Trish Leto Link Hero" in YouTube and you'll find it. He also gives some awesome ninja traffic tips while sharing his screen during our interview. I've been using LinkHero for over a year and I love it. Hope this helps!

Answered 9 months ago

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