There's never a substitute for building your product and talking to customers.
If you're not well versed in growth hacking, let's talk.
Depending on your market, there's a variety of algorithmic ways to pursue customers and hundreds of API's to power the pursuit.
The one insight I have here that isn't often mentioned is the number of high fidelity backlinks per an hour that you're able to produce.
If you use http://ahrefs.com you'll notice that the highest growth ventures have a strong correlation with backlinks. (Causality is difficult to identify, but correlation isn't. ) The internet was built for land-grab tactics.
I have worked with several internet software companies and the best sources are the most popular social networks including Facebook, LinkedIn, and Twitter. They test different sections of the site and remove the more unsuccessful ones to trim the fat.
LinkedIn is the best example. They give members the most desired features on top without the member having to scroll down.
Also, reading online magazines like Mashable help with trends.
There is not a lot of details with your question. But here is some competitive advantage you can get:
- Users / Customers
- Ressources: see assets (physical, intangible, human...)
- Processes / Methods
And the list goes on...