How do you sell prospective student leads (email address, phone number, etc.) to online universities?


I know of a marketing executive at an online university. I will ask him your question and let you know what I find out.

Cheers, Frank

Answered 10 years ago

1) Identify schools that have admission rates as close to 100% as possible (most schools are over 100%, not sure if ANY are below 100%, so like below 110% admission is very low).

2) Identify schools that have low student retention rates.

3) Look for folks in the Admissions department.

The selling process is like any other. Identify compelling cases for why they'd want/need your list. "Having trouble finding students? We can help"

Answered 10 years ago

Create your own funnel/campaign.
Document the process and verify their quality.

Cost per lead varies by quality.
There are multiple factors that vary here as well.

I'm not sure if you are asking about how to actually sell the online universities on the idea OR How to get the leads to then sell them.

Answered 10 years ago

Prospective students are cold leads. They aren't ready to buy, and they haven't been exposed to your product or service. To convert them into customers, you need to engage them in a conversation that builds trust, provides value and ultimately turns them from prospects into leads. Guiding students about and other such articles can increase your trust level. This helps build rapport and trust between prospective student and your institution, making it easier for both parties to work together later on down the line if needed

Answered 2 years ago

Potential college students are "cold customers". They're not prepared for purchase, and they haven't experienced the product or service you're offering. To convert them to customers, you need to involve them in a conversation to build confidence, bring value, and ultimately turn them from potential customers to clients. In case you have ever wished you had the opportunity to earn money for writing your own essay then you need to have a look at that will allow you to write my article for money, these sites will allow you to write your essay and after that, they will have a set price they would like you to get paid.

Answered 8 months ago

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