What's the best way to sell a SaaS prior to launching?

Hi! We're working on our first SaaS type service but need to raise some cash as we're bootstrapping, but with that notion were holding off trying to raise investor money. Has anyone here sold a SaaS subscription or account use prior to building or launching? If so, any tips or best way for us to do so as well?


I was involved with a SaaS product that launched a landing page and made clear that the product was still in development, but that we would give earliest access to people who pre-paid for the product. We also allowed people to choose what they paid, and promised them that payment would stay in-effect for several months.

We generated revenue the first day of posting the landing-page publicly and increased revenue month-over-month. However, we discontinued the product as it was simply not big enough of a market for us to justify continued time and energy.

But I would encourage you to pursue a similar model in that it's a great way to test and validate the pain others experience for the problem and a great way to ensure you're building the product to satisfy real customers.

Happy to talk this through in more detail in a call

Answered 7 years ago

Hey Super Star SaaS,

Here's an idea:
30/30/30 - 30% sales, 30% product, 30% wow factor.

Sell the software before you even build it. The cash you get from the sales could be what you use to bootstrap. Build the business with a few select customers until everything is dialed in. Make it profitable, then contact investors for marketing dollars.

Here's a full path to stardom:
1. ID TARGET MARKET: Identify the target market and the massive problem that your SaaS is fixing -- just the one single greatest benefit and who gets it
2. BUILD LIST: Setup a prelaunch page to collect emails - think LaunchRock or something
3. SPECIAL INVITE LIST: Invite people to get in early -- leverage your greater network (particularly your circle of influence)
4. SOCIAL MEDIA: Build social media tools to compliment the pre-launch. Reach out to potential users through social media (if you have time to write custom messages)
5. REVIEW COPIES: Give away review copies to bloggers and reviewers - ask for their feedback (your product better be solid though)
6. GET PRESS: Get the press either through #5 or through a press agent

Another great resource is the $100 Startup Launch Checklist.

If you need help dialing this in - there are a thousand ways to do it. I would be happy to help you craft a plan and execute it.

Cheers --

Answered 7 years ago

Hi, I started a SaaS and started selling with no actual product.
In order to understand what to do.
1. Who are your early adopters ( the ones that are suffering the most because you don't exist).
2. Understand their Real problem and them promise them something.
3. Use things that alteady exist and put them together to make that promise realitu for them.

This is utterly important because you'll learn what to build later, adjusting the SaaS as you are the solution, then you build it.

Now a big thing is PRICING most of the time this is something that gets us all stuck.

Here is my approach.
Think what is the maximum you can change for what you are promising. Try not to think on how much it will cost, but how big is the problem that you are solving. The charge it. By putting a number you'll be able to start the conversarion you need to have with your early adopters in order to understand the value of your SaaS.

Hope this helped!
If you want to tall more give me a call.

Answered 7 years ago

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