Kenneth WolstrupValue adding advice built on analysis.
Bio

15+ years management and specialist experience from banking, mortgage industry and insurance in analytical roles in Finance, Marketing and Personal Lines. Currently working with data management, analysis, strategy, sales, business development, project and people management in an analytics consultancy. See Q&A at https://www.quora.com/profile/Kenneth-Wolstrup-1



Recent Answers


I have found Mailchimp really easy to work in. Everything is integrated, it will collect mails - it just works.

Look into it - or set up a call, if you want some tips on how to get started.


Is your hesitation moral (you shall not cheat), or if the quality of the service from Meowessay? I can not help you with the last part, but I am sure, that if you search on Meowessay you would hear some war stories - good and bad.

I hope, you are thinking about the first part. And you should. If you can look yourself in the mirror, and truly say, that your circumstances justify this, then look into it. But one thing is your (potentially) guilty conscience; another is, that you will graduate with a degree, that you actually did not qualify for.

When you try to get a job afterwards, you run the risk of employees either thinking you are a fraud, or just haven't learned enough, if you can not talk about the subject, that Meow Essay solved for you.

Guilty conscience you can learn to live with, if you really want to - not getting hired will not bring you food on the table.


Depends on your platform. The more "online", you are, the shorter the patience from your customer. On emails, I am thrilled, if I get answer within 30 minutes. Happy within a couple of hours. Unhappy, if I don't get response on the same day; I will assume, you have forgotten about me.

I think all experience from marketing and sales is, that time is of the essence. So the sooner you solve a problem, the better.

I hope this answers your question. If not, feel free to set up a call to talk further.


Support Rachels suggestion: Establish good content showcasing your expertise (whitepaper, video or something similar) and set up a landing page (in Mailchimp or similar tool), where you ask for registration with mail in exchange for access to your contents. Thought leadership sells.

On top of registered mails/phonenumbers, you can follow up with a call to understand, how you can help. Then you know, you talk to the right people. That will take you much longer with cold-calling.

You can support it with a segmented campaign on f.ex. Linkedin, adds on Google, if you can pay for that. Otherwise, it is just your own postings on social media or websites, where your prospects are.

Good luck - and keep in touch, if you want to talk further.


Adding to Assaf's great suggestions, I will say, that you need to make it easy and hassle-free to interact with you. Easy decisions feel good, and your prospects will be busy people, that don't want to understand your technical challenges; they just want leads.

So if you provide good leads at a fixed price, and they have to do as little as possible, that will increase your chances of success.

Good luck with it - and keep in touch, if you want to discuss this further.


I note, that you prefer not to polute your new solution. That will reduce the subscription count, but if you get better leads, then that is fine.

One way would be to run a campaign on Linkedin or Facebook (depending on what you know, and where your audience is). There you can upload the single opt-in mailadresses, and campaign towards them. And then support that with a landing page with signup to your new environment.

You could also do "twin-identification" (at least on Facebook), where Facebook will match your audience with similar prospects based on demographics and interest.

You could also just import the 10.000 emailadresses in your new environment and give them a specific tag. Then you can easily delete them again, if they just continue to perform in the same way as they have always done.

There a many ways to do it, so good luck with your implementation. It would be a shame to just lose them.

If you want to, let's set up a call to discuss this further.

Best regards
Kenneth Wolstrup


Let your prospects identify themselves!
1. Write an interesting information product (10 ways your product helps public bathrooms), shoot a video where you demonstrate how it works, host a webinar.
2. Tease your information product in a campaign (could be on Linkedin as mentioned, or on some trade website) and target your campaign as well as you can.
3. Send prospects to a landing page (on f.ex. Mailchimp or similar), where they register with email-adress and other relevant information.
4. Share your information-product after registration, and follow-up with interesting content.

This should deliver a pipeline of leads to you, that allows you to sell your product to people, who already know about it.

Good luck with it - and set up a call if you want to talk more.

Best regards
Kenneth Wolstrup


If you have invited investors inside, they do what investors do: They protect their investment. They use the tools they know, which are most likely more short term than your time horizon.

If you want to retain your creativity, innovation drive and passion, build your own war chest, so you decide on your own burn rate; in that case, your burn your own money, which can be done at whatever speed you prefer.

You could also invite different investors, who will be more patient, or more in tune with the innovation drive you prefer.

But you are where you are, and must make the best of it. A few tips on that:
1. Allocate time for investors and innovation drive separately. They are two different mindsets. And you most likely need the investors to be happy, and they only ask questions if they are not. Tuesday and thursday for external stakeholders - monday, wednesday and friday for creativity.
2. Change your mindset with regards to the external stakeholders; maybe they have something valuable to offer you? Do they have some smart money-characteristics? Where are they coming from? Maybe they are not a "necessary evil".

Let's set up a call to discuss this mindset further. It will be easier for me to give you input, if I know your circumstances better.

Best regards
Kenneth Wolstrup


Offer great content establishing knowledge leadership in your field. Build following on whatever social media platform, that suits your business best. Offer some sort of subscription service, so you can inform about new content, and get to know, who your customers are individually. And then sell through those contacts through mailing or social media getting potential customers to contact you. For an introvert, this is much easier than cold calling. Then your leads would know what they are interested in. That is how I as a fellow introvert would approach it. You will feel much more comfortable, and focus on what you do best.

If you want to talk more about either sales process or introversion, feel free to schedule a call with me. First call is free.

Best regards
Kenneth Wolstrup


High level, there are two ways you can go with this: Subscription model or payment for individual transactions/access to content. Subscription sounds like the best model here.

Judging from what you write, membership is a new thing for your site. So you should be free to price it as you want to. But remember, that whatever price level you are currently at, will serve as an anchor for your existing customers.

Also know, that no matter how much more you bring to the table, if you are too expensive, your current customers will look for alternatives. But it could be, that you are really better served by having a smaller volume of customers, if they just pay more.

My first step would be to understand on an individual basis, who your customers are, how they use your existing service, and how you think they will use your future service. Do phone interviews, surveys or something like that. If you are alone with this service, your customers should be loyal, and willing to offer their opinion to you. After that, you can decide on a viable business model.

Feel free to contact me, if you would like to discuss this further. I offer first call for free.

Good luck with the expansion!

Best regards
Kenneth Wolstrup


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