Brian JeffcockLead Designer at Affinio

Founder and Lead Designer at Affinio - I've built products from MVP through to Venture Capital.

Recent Answers

I'd avoid this at all costs.

You want your company to be as rememberable as possible so consistency and repetition is key. People recognize andr remember patterns so use this to your advantage. You need to keep a consistent visual language across all touch points so people remember you and associate a look and feel to your company and your product.

I'd pick one and stick with it - and if you aren't sure which one to select, do some split testing to check performance.

I hope this helps,


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