Founder of several training courses and educational services. Conducted trainings and master classes for students. I have two higher education: marketing and publishing. Now I work as a writer, a visiting consultant and a specialist in introducing new educational systems in colleges and universities.
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When business is run by designers and programmers, they are the most powerful experts in the company. As a result, all tasks are closed to them, everyone runs to them for advice. And then you do anything but business, strategy and development. The leader should be primarily a good manager. Learn how to delegate responsibility and build autonomous structures within the company - departments that operate on their own, without your constant participation and control. And for this you will need people who need to be taught everything and actually entrust the company to them.
Popular topics are one. You just need to speak a language that the reader understands and select the right words. If you decide to start a blog, then most likely you plan to work on it for more than one year. So, you should carefully consider what you plan to write about. Will this topic be just as interesting and relevant in a year or several years? Do you want to do it? Will the audience want to read about it? Of course, you cannot foresee the answer for sure. But there is a little trick. As a rule, broader topics “survive”, within the framework of which you can reveal current trends today and in a year.
Use as many online services as possible to maintain the quality of your business or case. Keep in touch with your community and customers, show concern and interest about them, and then your leadership position will be maintained, and possibly even strengthened.