SEO Growth Hacker. Inbound Marketing Funnels. Keyword Research. On-Page, Off-Page, Analytics, and other Digital Marketing Questions! An Expert Opinion.
Video will be big.
LSI and Semantic Indexing will continue to be big.
Backlinks will continue to be big.
Optimizing longform content over blogs will be big.
Content gaps and structured data will be big.
Let me know if you want to chat about any specifics, I can lend a hand!
I would recommend having these three tools and you will be able to do a lot.
1. Screaming Frog to Crawl your site. Alternatively, Sitebeam site crawler works for free.
2. SEMRush or Ahrefs to look at backlinks. SEMRush is cheaper so I will recommend it, although I prefer Ahrefs. These tools also provide audits and rank tracking.
3.If you are a local business, check out Yext or Brightlocal for citations and NAP consistency.
4. If you are heavily focused on content, you could benefit from Content King or Buzzsumo.
If I had to choose the most barebones, I would say: SEMRush/Ahrefs + Screaming Frog. Master one tool instead of have a lot of others.