Yvette ParkerBusiness Development, Project Management
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VP of Business Development at ConsumerBreak. Author, Education for Entrepreneurs



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1. Is your workshop targeting a primary educational focus?
2. Emailing is not useful in sales until after a relationship through direct contact has been established.
I will be happy to detail what I have discovered about approaching schools successfully through 2 different client interactions on a call.


The key skill sets are determined by whom you are targeting for training. Customer acquisition channels will also be determined by whom you are targeting.


Closing sales, brand awareness and targeted marketing will keep your company growing. However, you have to be prepared to put in the effort. Launching is the easiest part of the process. Now, comes the hard part - growth and sustaining it. Collaboration is the smartest way to make your company go from unknown to known with endorsements. Team up with accelerators - know that their successful startups stay in touch. Reach out by phone to the Daves at Techstars. Define and refine your company mission. Make your value proposition crystal clear And compelling. You will get one shot to persuade accelerator leadership to take a meeting and work with you. Be sure to have your act together.



Your most efficient resources are entrepreneurial publications, trend reports, venture capital investment trends and large accelerators such as Techstars and Y Combinator.


1. Your accountant is not the person you go to for Legal Advice. 2. Unless the purchasing agreement is signed by Both Parties it can still be amended. 3. The prospective buyer may have submitted a template purchasing agreement they obtained online. Have an attorney who specializes in business law review and amend the agreement to protect your intellectual property and to maximize your price. You can sell your company once, so don't risk cheating yourself. Get legal assistance.


The most sustainable income for any profitable marketplace is dependent on the origin of the traffic. Many marketplaces have failed after major investment because they focused their traffic acquisition on lower price points and neglected higher priced goods. Pay attention to your site architecture also. Be sure to direct shoppers to the best shopping experience by providing clear categories. Specify by skill, design and materials, so that customers who want high-level craftsmanship will connect with those goods. Shoppers seeking a low cost-driven experience can connect with those items efficiently. Avoid universal categories such as shoes, tables, bikes, necklaces...


Are the expectations originally outlined realistic? If your equity partner's responsibility is to deliver customers, but he's finding that there is minimal desire for your product/service, his ability to deliver is hampered.
I suggest a non-judgemental conversation where you discuss what, if any, obstacles he is encountering or if his interest in your company mission has changed. Often equity partnerships can be dissolved amicably, but do invest money to do so legally. You do not want to hold future earnings hostage.


You should hire an attorney and have them contact the company that approached you. Simply changing the phrase you use in marketing to print an image of your pet, should relieve you of infringement issues. However, hire and allow an intellectual property attorney to guide you.


The planning stage or strategic stage is on-going and doesn't indicate a specific benchmark. I advise startup founders to focus on profit before they ask for investor participation. Determine what customer demographic represents your key income. Then assess how you will connect with that customer and provide value to them. Whether your business is B2C or B2B, the above steps apply. Prior to requesting investment take your business from anecdotal to proven by establishing a customer base. Proof of Concept is not established with a few customers, so you will need to prove your business is not relying on funding. Identify who your business aligns with - which VC firms. Every venture firm has areas in which they focus. This is also true of early seed stage funding.


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