ArticleWhat if I'm Building the Wrong Product?

What if I'm Building the Wrong Product?

We're all building the wrong product — we just don't know it yet.

Every great product is really just a bunch of bad assumptions that get shaped into the right ones. The idea that we could define exactly what our customer wants with all the perfect features is mostly a myth (unless we got lucky!)

What's tricky as Founders is that we have a very short window to get this right, and let's face it, our livelihoods often depend on that window. We don't have countless months and years to "tinker" — we have to get this thing right really fast.

So we end up beating our heads against the wall, trying to compress time and get the perfect product to the market so we can build and scale a successful company. But what if the time we're trying to compress...

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