Wil Schroter

About

Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes Bizplan, Clarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.

Articles

Where to Focus Before Raising Capital

Startups.co Founder Wil Schroter shares his advice for preparing your business as you begin raising capital.

Thinking About Getting Acquired?

Buying or selling a startup is murky to most. We hear about the end result – one hot company gets acquired by another. Here's a look behind the scenes.

Avoid the Lame “1% of the Market” Approach

Let’s take that “1% of the market” approach and toss it. Instead, let’s focus on a market that we can dominate and build from there.

Can You Afford Not to Be an Entrepreneur?

Paychecks are inherently limited to what someone else is willing to pay you. If you want to control your salary, then become an entrepreneur.

The First Million Is What Matters Most

I’m not asking you to kill your dreams, I’m asking you to consider finding a path that achieves your near term financial goals sooner and in a more likely manner.

3 Red Flags to Avoid When Pitching Investors

Managing the perception of your startup amongst investors is a full time job, so make that perception a priority.

Your Spouse Is the Most Important Backer in Your Startup

Working at a startup will riddle you with doubt nearly every day. That’s why having a spouse that absolutely supports what you do is a lifeline to sanity.

5 Things Founders Don’t Talk About

When surrounded by peers, Founders talk about things that no one else can appreciate or understand.

How I Harness My Insane Startup Anxiety

By definition a startup is a torrent of anxiety. There's nothing about this process that should make us feel assured. Here's how to make the best of it.

Double Down on Marketing

How do you compete if you don’t have the cash to run with the big dogs? Grow your marketing budget by doubling up on your marketing investments quickly.

Why Investors Aren’t Calling You Back

These are just a few of the many signals that investors rely on when sifting through the many offers on their desk.

Why Investors Don’t Sign NDAs

In short – investors don’t sign NDAs. They won’t sign your NDA. Asking them to will make you look like you don’t know what you’re doing.

4 Ways To Make Good On Your Crowdfunding Promises

At Fundable, we stress the fact that extensive preparation is the key differentiator between crowdfunding success and failure.

Bake the Cake Before You Slice It Up

Experienced entrepreneurs know that when it comes to slicing up the equity in their new startups, the longer you wait to hand out big slices, the better.

Meet 7 Angel Investors Who Love Crowdfunding

Equity crowdfunding is a relatively new way for angels to connect with startups, but we're already seeing angel investors flock to crowdfunding campaigns.

How to Let Your Current Employer Fund Your Next Startup

As an employer, I hate what I’m about to tell you: the best way to fund your startup is to stay at your job. Here's how to have your cake and eat it too.

Startups Don’t Go Bankrupt – Founders Do

Startups don’t go bankrupt until their Founders go bankrupt. Don't forget to keep yourself afloat as you grow your startup.

7 Habits of Highly Successful Entrepreneurs

Startups.co founder Wil Schroter shares some of the common habits he has observed in entrepreneurs that have helped them succeed along the way.

The Illusion of Instant Startup Success

Startup success doesn’t come instantly, and it definitely doesn’t come from big announcements. It comes from a dedication toward building something real.

How Startups.co Became My Dream Job

I created Startups.co as my dream job, by being painfully honest about what I cared about and aligning with my base values. I think you can do the same.

Announcing the Acquisition of Clarity.fm and Launch of Startups.co

Startups.co will bring together our 13M registered users to help connect Clarity, Fundable, Bizplan, Killer Startups & Launchrock with a more unified voice.

Optimize for Productivity

There's a reason we do plenty of fun activities in any given week here at Startups. We're not just enjoying our lives, we're optimizing for productivity.

Renovating Your Startup Office: Creating a Google Space on a MySpace Budget

Startups.co and Fundable Founder Wil Schroter describes the process of redesigning and renovating the office of his dreams.

5 Tips to Find Work/Life Balance While Starting a Company

Even after 20 years of entrepreneurship, it’s still a daily struggle to find work/life balance. Here are a few things I’ve learned along the way.

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