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Hi, I am about to launch a travel app. I was wondering how should I go about attracting paying customers when we haven't got many users.

9

Answers

Kimberly Weitkamp

I love marketing, travel, software and stories.

There's a lot of marketplaces where you could promote the app to avid travelers. I work mostly in the travel space, and building an audience is always the hardest part, especially since there's so much competition. You have two great options, and the first I'd say is to create a press release. You can get listed on a wide variety of networks and get media exposure and brand awareness to start boosting your user base. For all of those new users, implement a follow-up strategy that encourages them to become paid users within 2 weeks. Happy to chat further!

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Lewis Powell

Clarity Expert

Hi- I am not familiar with the tax implications in Canada because I am located in America. However, if you were in the united states and you sold an asset there would be a tax implication there. Never the less, this would clear up any debt you have. Option 1 would be a good choice. As it relates to option 2, there could be a tax implication here and I would prefer this option over option 1. Having a loan assignment to your business would create an obligation to repay the loan based on the loan payment terms. If you are the sole owner of the company, you can choose to forgive the loan and simply pay the taxes that are due for the income received. I like this option better because the 8k loan from your business and the personal asset sale for 10k will leave you a net amount of 18k. you now have enough to pay off the 18k in debt. Your debt will be reduced from 18k to 8k and instead of owing it someone else you owe your business. You can choose to write that debt off and pay the income taxes.

Sharique Nisar

Strategy Consultant | Marketing | BI | Analytics

Reach out to me privately. I have a solution for you.

Sam Cabrera

Content creator since before the phrase existed.

An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gives you significant breakdown and understand that when you do any social blast plays a role in the level of impressions/engagement it receives.

Dr Rakesh

Profit Mentor and Visionary Strategist

There is no harm in having several businesses BUT it is wisdom to focus your full energy on the best business out of your lot. Let that focused business give you all the income you need on ongoing basis. Then you need to develop systems so that business doesn't need your full time attention. And then only focus on the next one and so on. Till then just see that other businesses are just maintained.

Business Strategy

How can I grow my business quickly?

13

Answers

Brooke Hart

Accelerate Your Success | Marketing Strategy

Target. A client of mine gave really valuable input to me a while ago. For 9 - 10 months, he tried to grow his business by using everything that you need to use... all the digital channels, all the tools, etc. And it didn't work. He didn't have a job, he went broke and was living off his partner. One day, he had a realisation. What do I need to do today to make one sale from one customer? He figured out how to target and made the sale. Then he did it again. And again. Until his business started growing and he could afford to spend time on all the marketing channels and building what he really dreamed of. Of course, there are other parts to this. A solid strategy, knowing how, when and where to target and finding your niche in the noise are some of many elements you want to look at. When you put a strategy first, then target second, then you build a success formula. I can help you get that breakthrough! :)

Brooke Hart

Accelerate Your Success | Marketing Strategy

By month and allocation of tasks. If you charge by keyword ranking, you won't have a guarantee that you will make money, as it is easy for SEO to fluctuate based on the conditions of the time and updates that happen as well as the dynamics of the website. If you charge by month, identify which tasks that you have completed and offer to add in audits to showcase how the keyword rankings are changing. SEO is more than content, so add in different types of services within SEO, such as internal / external linking and how much, optimisation of content, technical services for the website. Define how much you want to charge with each of these. I've worked with SEO clients for over 12 years and can help you too build your business as well!

Jason Knott

International Tax Attorney and U.S. CPA

If you're a non U.S. corporate group and you're looking to expand operations into the U.S., generally the first step is to form a separate legal entity within the U.S. For example, you can form a Delaware C corporation which is 100% owned by your non-U.S. parent company. In order to protect the assets of your parent company and other operating subsidiaries, the U.S. based corporation must follow all of the required corporate formalities. You'll need to adequately capitalize the Delaware corporation, perform all annual filings and required tax returns, maintain adequate records of corporate decisions, etc. It's also recommended that the Corporation maintain adequate liability insurance coverage for the business operations, which would vary depending upon the nature of your business and the types of risks associated with your activities.

Chris Diorio

Hey! My name is Chris Diorio and I am a doer!

It’s actually better for the brand to be more established on multiple platforms because as the targeted person switches apps, they will see your image again. This really increases the chances of you getting clicks and converting. The money aspect of your question is easy, start off by doing the same amount on each platform then adjust as you receive more data. Great question.

Fran Jeanes

Clarity Expert

If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.

Business Strategy

What is multi-level marketing?

5

Answers

Brooke Hart

Accelerate Your Success | Marketing Strategy

Multilevel Marketing (MLM) is also referred to as referral marketing or a pyramid marketing structure. When you work with an MLM, you have two options to receive commissions. The first is similar to an affiliate marketer, where you sell the company's products (or services) to others, receiving a percentage of the sales for all products you sell. The second is to recruit others to join the same MLM program. Every time someone joins, you receive a commission for their sign up. Dependent on the structure, you may receive commissions when the person you recruited makes sales or also recruits others, creating the famous pyramid structure of an MLM. Most often, MLMs require referrals and word of mouth marketing to build the network or to sell products, specifically because of the setup / structure of the company. Want to know more? Ask me! :)

varun sharma

Growth Consultant & Founder of Upreports

If you will be ordering the bags in bulk, then, China is a good place to get them made. Will save you a lot of money. Quality has improved a lot in cast few years. For material selection, design, and other details, you will have to connect with a designer. I can help with the research work and also shortlist manufacturers that can deliver a good deal. Email me at varun@upreports.com to discussion more.

Brooke Hart

Accelerate Your Success | Marketing Strategy

Yes, you should use hashtags to solve the query. But, it also means finding the right hashtags to use. Here's some things to look for with hashtags and some other ideas for growing your following: 1. Find trending hashtags. If a hashtag is only used 100 times, it will be difficult to "get into the mix." Find popular and trending hashtags to add into. 2. Don't use one word hashtags that everyone else is using. Phrases as well as specific to your topic are better to get responses. Remember that what you use as hashtags appears in results and will get noticeability depending on your focused topic, meaning you need to have relevant information to your brand and images. 3. Engagement. Participate in others conversations and use hashtags. Even if you aren't following someone, engage with their pictures and use hashtags. This will drive more engagement to your profile then back to your Instagram account. 4. Use longer descriptions. Hashtags are great. They are even better when you write more as a caption for your picture. These also serve as a keyword base to help followers find you. 5. Brand. I suggest looking at some of the top influencers and looking at what they are doing. You will notice that their pictures are all the same color, tone and with similar content. Someone will follow you if you add value to their scroll. Make sure you stick out from the crowd. There's always more to do with Instagram. :) It's an incredibly powerful tool and it builds your recognition in ways that other social accounts can't. Be consistent with your posts and you will get the followers you want. Have more questions? I'm happy to help! Contact me if you would like more info.

Bettancurtt Shipahu

Bettancurtt, always at your service.

Well the government sector is particularly vulnerable when it comes to such aspects of work as budgeting, payroll or leave management. Thus, not every tool will be suitable for this category. What you should be looking for is a software compliant with certain contractors as well as a tool which will meet the needs of government organization To name a few, TimeCamp and ClickTime

Jason Knott

International Tax Attorney and U.S. CPA

The tax rules will vary depending on what country you want to incorporate and where you will operate your business. The type of entity you select will also impact this answer. If you are looking to form a corporation in the United States, then startup costs incurred prior to forming the corporation can be deducted to a certain extent, but are generally capitalized and amortized over 180 months. It's usually best to form the corporation early in the process to avoid having to amortize a lot of these expenditures. After incorporating the company, if you are not generating sufficient revenue to cover operating costs, you can certainly contribute additional funds to the corporation from your personal bank account. When shareholders contribute cash to the corporation, the contributions are classified as contributed capital. Alternatively, you could structure the contributions as a shareholder loan rather than an equity contribution. I would recommend consulting with a tax advisor to discuss your unique facts and circumstances in more detail.

Altcoin Author

Altcoin Author

Although it appears to be semantics, it does make quite a big difference for a cryptocurrency as to whether it’s a coin or a token. A “coin” has an entirely different blockchain from all the other coins that are out there while a “token” is built upon an existing blockchain project. A “coin” is usually built using open-source blockchain code so what’s underpinning many of the coins that are out there is a very similar architecture. Many projects will add some unique features to build upon what’s open-source, but the foundation is mostly identical. A “token,” these days, is most often built upon Ethereum, becoming an ERC-20 token. The web architecture of the Ethereum blockchain is robust and familiar, so developers often opt to use this to streamline their coin. One disadvantage is if the Ethereum network gets overloaded, the cost of interacting with a smart contract or sending your crypto from wallet to wallet is going to be relatively expensive. It largely depends on how ambitious you want to be with your project and how it best fits your crypto's use case. It's important to remember too that what you started out as you don't have to stay forever. Your project can always fork over to become a new coin or a token on whatever blockchain your team believes makes the most sense.

Prince Hasn

20+ years of experience in products R&D

The ultimate coverage is to patent your solution functionality (utility patent) and aesthetics (design patent) in each and every country around the world. However, practically I chose to patent in a single country usually UK or US to register priority date. Since priority date is the most important element after the patent content itself. If your product is mainly focused on bringing new aesthetics then you can go for a design patent, which usually require minimum documentation and is registered relatively fast. On the other hand, if you have novel functionality digital or physical then you are better off getting a utility patent, however this could take years to be granted. I not a lawyer and this not a legal advice.

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no ones wants/needs their product, or that they only want a certain aspect of it, or they aren't willing to pay the requested price. So you're already one step ahead. Answer: the sooner you validate your product, the better! That said, the version you are validating needs to be representative of the end product, or else the validation isn't reliable. So in your case, I would: 1. create a business model canvas (which is what all startups should start with before creating a business plan), 2. Setup a Wix or Wordpress website (this can be done for free / very low costs). On the website, include the price of the product, and enable people to order it (even if it doesn't exist!). I am happy to explain how this can be done even though you don't yet have the final product and by still being fair to the people who click the "buy/order" button. 3. Spend a small amount (say $100 - but depends on your budget) validating the idea. This way, after only spending a very small amount, you will be able to know (if done right): a. Do people like your product. b. Do people want/need your product (not the same as 'a'). c. Are people willing to pay for your product? d. How much are they willing to pay? (you can check this by having 2 landing pages for payment - each with a different price). I'm happy to help you with this matter further, as this is a critical stage. Best of luck!

Brooke Hart

Accelerate Your Success | Marketing Strategy

I would suggest using your old domain, unless you are changing your complete, brand identity into a new entity. 1. Your domain name is a part of a hierarchy that Google reads, meaning that if you create a new domain, it will lose that ranking. 2. The new domain also means you will "tell" the search engines that you have a new website. The age of your website gives you relevancy according to Google and the older it is, the better you rank. 3. The activities that you have on your old website help with Google ranking and are indexed. This means you will either need to re-create these and build them back up with the new domain or may just lose some of the content and structure that you had. Of course, there are several other factors that Google uses to help you rank, but these are all very important and take time to build. If your website is being rebranded with completely different services, then it's worth making the change. Brand identity, quality and transparency are always first. If it is simply additions and changes, then it's best to keep the SEO value from the site you have. Continue to use what worked for you with the SEO and add into it as an improvement. Have more questions? I'm available to help. Please contact me at any time or set up a call.

Cristina Chavez

Strategy and Project Management Professional

Ideally yes you would want to work with someone who is a Food Scientist or Chemist who can give appropriate recommendations for preserving the food, multiplying the recipe and etc. Also, depending on your location, there may be differences based on the governing food or agricultural body for requirements to commercialize a recipe or get appropriate licensing. That way you can ensure that you and the baker that you partner with follow necessary protocols and scale the recipe effectively.

Marketing Strategy

NEW QUESTION

4

Answers

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

New answer: yes, you should have one.

Cristina Chavez

Strategy and Project Management Professional

Hello! I want to ensure that I understand the question. Are agents having to call customers back in order to resolve their issues or concerns? If so, I would ask how well-versed are the agents in the business/product? Do you have a knowledge base or ongoing training to help the agents to stay on top of the changes in questions that are being asked and how to resolve certain issues? I'd love some more information about the timing and reasons behind the timing to make a better recommendation.

Amanda Fornal

20+ years of management consulting experience

It depends on how similar the businesses are. For example if you are moving from selling shoes to selling hats versus you are moving from selling shoes to creating web apps – they are very different situations. Since you said that the marketplace model is the same, then it is probable that you can reuse a lot of the code from your current website. Both React and Node.js are up to date tools for building web apps. An experienced developer should be able to do this for you.

Gregg Weiss

App Entrepreneur, start up coach, investor.

Hard to give specific advice without knowing what the app is. If you’re interested in going down the sales route I can assist as I have sold several apps and developed 100s for clients. On the revenue side, I am assuming your already tried a freemium model with in app purchase as well as ad supported? Do you capture users email address? Are you utilizing push notifications properly? How many DAUs?

Assaf Ben-David

Mentor, Entrepreneur, Lawyer, Public Speaker

I'll divide your question into 2 questions, because I am not sure which one you're really asking :-) 1. Should I hire him despite the costs involved? You seem to already agree to this, based on what you wrote ("I am willing to set aside...assuming I see some ROI..."). 2. How to I justify his high salary to other employees? A few options: a. You don't tell them. b. The CEO's compensation can be structured in a way that his 'salary' isn't that high (and this is what the other employees will see - so no problems), and he gets a large bonus based on results (which could be measured within 6 months and then 12 months). This is also better for you seeing that you don't know how good is will be. Additionally, if he is so confident he can do the job, he shouldn't object to that structure. c. Make it clear to your employees, that if he manages to generate more income for the company, they too will benefit from it (end of the year bonus/increased salaries/holiday gifts?). d. the tough option: tell them that if you don't make some hard choices, there won't be a company for them to work at down the line (due to the yearly decrease in profits) It's your company (which you seem to have managed successfully), so I am sure that you know what would work best with your employees. I'm happy to help you construct the employment contract with the potential adviser. Good luck p.s.: let me know how things turned out. I'm curious :-)

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