It depends on what you're buying or selling. For sourcing products, Faire has been a standout for indie retail and boutique owners. For services, Fiverr and Upwork still deliver if you filter well. But the biggest shift I'm seeing is small businesses skipping marketplaces entirely and using AI tools to handle what they used to outsource — marketing, customer support, bookkeeping. The real question isn't which marketplace, it's whether a marketplace is even the right solve for what you actually need.