Consulting support that can help SMEs improve their visibility and trust on B2B platforms includes strategic brand positioning, profile optimization, and content marketing tailored to their target audience. Additionally, guidance on leveraging customer reviews and testimonials, developing effective sales and marketing strategies, and implementing lead generation techniques can significantly enhance credibility. Training on platform-specific best practices, competitive analysis, and digital reputation management also play a crucial role in building trust and increasing visibility for SMEs in the B2B marketplace.