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What are the Big 5 advertising agencies?

I'm curious to know which agencies are considered the "Big 5" in the global advertising industry. If anyone knows their names, specialities, or why they stand out, please share insights or experiences.

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Rehman

Frontend and Game Developer

1. WPP (UK)

Headquarters: London, UK

Why it stands out:
World's largest advertising and PR group by revenue
Owns major agencies like Ogilvy, Wunderman Thompson, VML, and GroupM

Specialties:
Creative advertising, digital marketing, PR, media planning, branding

Brands/Clients:
Unilever, Coca-Cola, Ford, Nestlé, HSBC

2. Omnicom Group (USA)

Headquarters: New York, USA

Why it stands out:
Owns well-known networks like BBDO, DDB Worldwide, and TBWA

Specialties:
Integrated marketing, media planning, branding, data-driven strategies

Brands/Clients:
McDonald’s, Apple, PepsiCo, Volkswagen, Visa

3. Publicis Groupe (France)

Headquarters: Paris, France

Why it stands out:
Strong in digital transformation and data-driven marketing
Owns Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Sapient, and Epsilon

Specialties:
Creative services, digital transformation, performance marketing

Brands/Clients:
Heineken, Renault, L’Oréal, Nestlé, Samsung

4. Interpublic Group (IPG) (USA)

Headquarters: New York, USA

Why it stands out:
Emphasis on data, consumer insights, and multicultural marketing
Owns agencies like McCann, FCB, MullenLowe, and R/GA

Specialties:
Advertising, digital marketing, PR, and experiential marketing

Brands/Clients:
Microsoft, Coca-Cola, Spotify, General Motors, Mastercard

5. Dentsu (Japan)

Headquarters: Tokyo, Japan

Why it stands out:
Asia’s largest advertising group, rapidly expanding globally
Owns Dentsu Creative, Isobar, Carat, and Merkle

Specialties:
Digital innovation, performance marketing, customer experience

Brands/Clients:
Toyota, Canon, Shiseido, Sony, American Express

Answered 6 days ago