Question: Is there a good reference book/paper for managing growth from point of first sale through to sustainable and scaleable growth for a consumer product?

Questions

Growth Strategies

Is there a good reference book/paper for managing growth from point of first sale through to sustainable and scaleable growth for a consumer product?

Answers

Michael Von

Business & Marketing Success Consultant & Coach

Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth?
Michael
michaelirvin.net

Answered about 11 years ago

Daniel Arroyo

Tech Entrepreneur. CTO at Astroprint.com

I like Ash Maurya paper on pricing. Here's a link to a nice article written by him: http://venturehacks.com/articles/pricing-experiments

Answered about 11 years ago

Dan Martell

SaaS Business Coach, Investor, Founder of Clarity

Not sure if it fits your product or company, but I LOVE this book by Ben (on Clarity) & Alistair
http://leananalyticsbook.com/

https://clarity.fm/byosko

Answered about 11 years ago