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I sell ads on my social network of 9 million+ to small businesses, but I want to sell higher priced ads to corporations. How do I start?

I have a lot of followers in sports in the 13-30 demo, mainly on Instagram. I sell a ton of micro-ads to very small businesses. The leaders in my field are selling these ads for 5-10 times more to better companies. I'm feeling stuck. I made a website for my network: numediaagency.com, but I want to make this a main revenue source in 2017 and I'm wondering what the steps would be. What do I need to prepare? How should I contact them? Should I go through a middleman/agency? Should I hire a biz dev guy? What would you suggest?

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Andrew Lee

I WILL FIGURE OUT HOW TO SCALE YOUR COMPANY!

I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get professional handholding in "sales product" development...ie. they help you scale your pricing and ad units and offerings...and get your foot in the door with bigger clients...but you can do a short term contract with most agencies...say 6 months...so that after 6 months you are in a much better spot to handle it on your own and stop paying 30% to an agency...

Answered almost 8 years ago

Lee von

Unique Insights, Creative Solutions

I'd recommend one of the many services you can sign up for that facilitate connecting influencers with companies:

https://famebit.com
http://www.revfluence.com/
https://advowire.com/
https://izea.com/
https://www.tapinfluence.com/influencers/

Here's a review of those, and many other services from the advertisers point of view (which will help you choose too):
http://www.business2community.com/brandviews/content-blvd/popular-influencer-marketing-platforms-reviewed-01549843#TiKjqjqwDkk6RBws.97

Answered almost 8 years ago