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Marketing Strategy

Looking for help in selling technology product to Towns in US and Canada.

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Edward Gotham

Marketing for consumer brands

Hi,

Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals?

Regards,

Ed

Answered over 10 years ago

Gordon Freedman

I am an entrepreneur, investor, and an IP expert

Hello,

I work with someone who used to work for a municipal umbrella organisation of Canadian municipalities. When I want to sell to municipalities, I rely on his contacts. This is one of the fastest and easiest ways to get in front of them.

I suggest finding the right person to help introduce you to the organisations and to help hone your pitch beforehand to increase the likelihood of success.

The political process and sales effort is different from consumer or BtoB sales efforts and, as such, I wouldn't directly pitch them based on my other business models or sales models.

Answered over 10 years ago