Customer Validation is the moment of truth—it’s when you find out if your solution truly meets the needs of your target market. In this stage, your product or service is no longer just a theory or a prototype. It’s out in the wild, being tested by real customers in real situations.

Read this second installment of a four-part series on building a successful startup https://www.linkedin.com/pulse/customer-validation-moment-truth-startups-alejandro-zakzuk-06coe/