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5 Pillars of Mktg Success - 2. Content Marketing and SEO: Stop Creating Crap Nobody Reads

If your posts are collecting more dust than views, you're doing it wrong. Here's how to create content that actually converts, the Convergence Marketing way.

What the Hell is a Content Strategy?
It's your battle plan for creating stuff people actually want to consume. Here's what it does:

  • Figures out what your audience gives a damn about
  • Keeps you from churning out snoozefests
  • Makes sure every piece of content has a job to do
  • Gets your content in front of the right eyeballs
  • Tells you what's working and what's wasting your time

The No-BS Approach to Killer Content

  1. Find the Gaps
  • Stalk your competitors (legally). What are they talking about?
  • More importantly, what aren't they saying?
  1. Tell Stories That Don't Suck
    People don't care about you. They care about their problems.
  • Identify the pain: What keeps your audience awake at 3 AM?
  • Illustrate the problem: Show them you understand their struggle
  • Present the solution: How does your product make their life better?

  1. Write Like a Boss
  • Cut the jargon. Write like you talk.
  • Deliver insights that make people think, "Damn, I never thought of that."
  • Be the expert your audience wishes they had on speed dial.
  1. Optimize for Humans (and Google)
  • Yes, SEO matters. No, it's not everything.
  • Create content people want to read AND Google wants to rank.
  • But never sacrifice readability for SEO. Ever.
  1. Make It Look Good
  • Pair your killer content with eye-catching design.
  • Use visuals that enhance your story, not distract from it.
  • Remember: A picture is worth a thousand words, but only if it's the right picture.
  1. Leverage Social Media (Without Being Annoying)
  • Share content that gets shared, not scrolled past.
  • Engage with your audience. Social media is a conversation, not a megaphone.
  • Stay on top of trends, but don't chase every shiny object.
  1. Let Data Be Your Guide
  • Track what resonates. Double down on what works.
  • But don't just collect data for the sake of it. Use it to make decisions.
  • If the data says your audience hates something, believe it. Even if it's your favorite piece.

The Power of Authentic Storytelling
Here's the truth: Features tell, stories sell. Why?

  • Stories stick in people's minds like gum on a shoe.
  • They trigger emotions, and emotions drive decisions.
  • They help your audience see themselves in your narrative.
  • They turn dry information into content people actually want to consume.

Bottom Line
Creating great content isn't easy, but it's not optional either. It's the difference between being a forgettable brand and being the go-to expert in your field.

Remember: Every piece of content should move your audience from pain to solution. Make it real. Make it helpful. And for the love of all that is holy, make it interesting.


Gwen Myslinskiposted 18 days ago

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