Tagline
With 19 years in construction and a passion for the outdoors, I’ve transitioned into surf instructing and entrepreneurship. Currently launching a luxurious sunglasses brand inspired by vintage designs and tailored for active lifestyles. Based in Australia, I’m driven by innovation, quality, and connecting with customers through e-commerce.
Bio
Given your extensive experience in construction and your current role as a surf instructor, your sunglasses business is uniquely positioned to cater to rugged, durable designs and stylish, water-friendly options. Your 19 years in construction likely exposed you to the need for protective, high-quality eyewear that can withstand harsh conditions, while your surf-instructing background highlights the importance of UV protection, polarized lenses, and lightweight, water-resistant frames.
Consider emphasizing these dual aspects for your startup in branding and product offerings. You could market durable, impact-resistant sunglasses for outdoor professionals and stylish, performance-driven designs for water sports enthusiasts. Your personal experience in both fields can serve as a compelling story to connect with customers, showcasing your deep understanding of their needs.
Location
Brisbane, Queensland, AU
Last Active
3 months ago
Name / Logo
Elevator Pitch
Hey, I’m Keri, a 38-year-old entrepreneur with 19 years of experience in construction and a passion for the outdoors as a surf instructor. I’m launching a luxurious sunglasses brand that combines vintage-inspired designs with modern functionality, tailored for active lifestyles. Whether you’re on a job site or catching waves, our durable, stylish, and UV-protective sunglasses are built to keep up with you. With a focus on quality craftsmanship and e-commerce-driven customer engagement, we’re here to redefine eyewear for the modern adventurer. Let’s bring your vision to life—literally.
Industry
Fashion
Team Size
Undisclosed
Funding Stage
Pre-Seed
Funding Raised
Undisclosed
Annual Revenue
$0 to $100k
| Skill | Strength | Explanation |
|---|---|---|
| Founder | 90 / 100 | Founded a sunglasses brand, Zealacore, in 2024. |
| Entrepreneurship | 80 / 100 | Founded Zealacore, a sunglasses brand, leveraging 19 years of construction experience and surf instructing background. |
| Surfing | 80 / 100 | Passionate surf instructor with a deep understanding of the needs of water sports enthusiasts. |
| Construction | 70 / 100 | 19 years of experience in construction, providing insights into durable product needs. |
| Branding | 70 / 100 | Experience in branding for a sunglasses business, focusing on connecting with outdoor professionals and water sports enthusiasts. |
| Product Design | 70 / 100 | Designing durable, impact-resistant sunglasses tailored for active lifestyles. |
| Product Management | 60 / 100 | Managing the development of a sunglasses line that combines vintage designs with modern functionality. |
| Fashion | 50 / 100 | Involved in the fashion industry through the launch of a sunglasses brand. |
Title
Surf Instructor
Position Description
Instructing surfing lessons, focusing on safety and performance for students.
Accomplishment Notes
Developed a strong understanding of the needs for UV protection and performance in eyewear for water sports.
Title
Construction Professional
Position Description
Worked in various roles within the construction industry for 19 years, focusing on quality and durability.
Accomplishment Notes
Gained extensive experience in understanding the need for protective eyewear in harsh conditions.
Title
Founder
Position Description
Launching a luxurious sunglasses brand that combines vintage-inspired designs with modern functionality.
Accomplishment Notes
Successfully founded a sunglasses brand focused on quality craftsmanship and e-commerce-driven customer engagement.