Tagline
Biotech Consultant & Entrepreneur | Specializing in Data-Driven Healthcare Solutions | Founder at Tail Chasers LLC
Bio
Entrepreneur | Business Development Leader | Biotech Strategist | Product Innovator
I’m a seasoned entrepreneur and business development executive with deep expertise in biotechnology, genomics, and AI-driven healthcare. Over the past decade, I’ve led strategic growth initiatives at industry leaders like Illumina and Verinata Health, and more recently at dātma, Inc., where I helped launch a federated real-world data marketplace for health systems and pharmaceutical companies.
As the founder of Tail Chasers LLC, I invented and brought to market Spleash®, an award-winning patented hydration device for dogs. The product was featured on Amazon Prime's Buy It Now, winning the top prize and earning recognition from multiple industry publications. Successfully licensing Spleash has now allowed me to focus fully on my next chapter in biotech and health innovation.
My passion lies in building scalable partnerships, navigating complex healthcare ecosystems, and commercializing breakthrough solutions—whether they’re high-tech platforms or consumer-facing products. I thrive in early-stage environments and enjoy collaborating with founders to turn bold ideas into operational reality.
Location
Carlsbad, CA, USA
Last Active
4 days ago
Name / Logo
Elevator Pitch
Spleash® is a spray leash handle that attaches to YOUR favorite leash. Spleash holds 12 oz of water and sprays at least 14-feet allowing you to refresh your pet on the go and protect them from off-leash animals, humanely.
Industry
Consumer Products
Location
Highlands Ranch, CO, USA
Website
Team Size
Just Me/Co-Founders
Company Stage
Launch
Funding Raised
None/Bootstrapped
| Skill | Strength | Explanation |
|---|---|---|
| Sales | 90 / 100 | Sales has been a core part of my professional foundation, especially in complex, high-stakes environments like biotech and healthcare. I’ve built lasting relationships with health systems, clinicians, and executive stakeholders by focusing on consultative selling—understanding their pain points, aligning solutions with their goals, and delivering real value over time. My sales approach is rooted in trust, responsiveness, and the ability to translate technical capabilities into clear, compelling business outcomes. Whether launching a new genetic test or introducing an innovative consumer product, I’ve consistently driven adoption by connecting deeply with the customer and advocating for their success. |
| Genetic Testing | 90 / 100 | My experience in genetic testing spans both the clinical and commercial sides of the industry, particularly in the areas of non-invasive prenatal testing (NIPT) and rare and undiagnosed genetic diseases. I’ve worked with health systems, clinicians, and genetic counselors to support the adoption of advanced genomic technologies, helping to translate complex science into actionable clinical value. My roles at Verinata Health and Illumina involved launching and scaling genetic testing solutions, aligning them with real-world healthcare workflows, and navigating evolving payer and regulatory landscapes. I understand the critical importance of accuracy, education, and trust in the genetic testing space, and I’m passionate about driving access to tools that empower earlier and more informed medical decisions. |
| Healthcare | 85 / 100 | My career has been deeply rooted in the healthcare and biotech sectors, with a focus on precision medicine, genomics, and real-world data. I’ve worked with industry leaders like Illumina and Verinata Health, where I helped integrate advanced genetic testing solutions into clinical workflows at major health systems. My more recent roles have included driving business development and strategic partnerships at dātma, Inc., where I supported federated data collaboration between hospitals and pharmaceutical companies. I understand the nuances of commercializing innovation in highly regulated environments, and I thrive at the intersection of science, strategy, and scalable impact in healthcare. |
| Market Development | 85 / 100 | Market development has been at the heart of my work—whether introducing novel genetic tests into health systems or launching entirely new consumer product categories. I specialize in identifying unmet needs, educating early adopters, and building the infrastructure needed to create traction in emerging markets. From shaping go-to-market strategies to engaging key opinion leaders and navigating regulatory or reimbursement challenges, I’ve helped position products for long-term success. I thrive in whitespace environments where thoughtful strategy, relationship-building, and execution are required to open up new channels and grow demand from the ground up. |
| Pets | 85 / 100 | My experience in the pet space has given me a well-rounded understanding of product development, consumer behavior, and market dynamics within the pet industry. I’ve worked hands-on across the full lifecycle of a pet product—from identifying unmet needs among dog owners to designing functional, user-friendly solutions tailored to both pets and their humans. I’ve navigated everything from supply chain management and regulatory considerations to customer engagement, retail partnerships, and marketing strategy. This work has strengthened my ability to spot trends, understand the emotional and practical needs of pet owners, and bring innovative products to market that improve the daily lives of companion animals and their families. It’s a space where passion and practicality intersect—and I thrive at that intersection. |
| Entrepreneurship | 85 / 100 | Entrepreneurship has shaped the way I think, lead, and solve problems. As a founder, I’ve worn every hat—visionary, operator, marketer, product developer, and negotiator—often all in the same day. I’ve learned to navigate ambiguity, make decisions with imperfect information, and stay resilient through the inevitable highs and lows of building something from scratch. My entrepreneurial journey has taught me how to identify real-world problems, validate market demand, and take bold ideas from concept to commercialization. It’s given me a deep appreciation for resourcefulness, customer empathy, and the grit required to turn vision into value. |
| Product Development | 80 / 100 | My background in product development spans the full journey from identifying unmet user needs to delivering a market-ready solution. I’ve worked closely on the design, prototyping, testing, and refinement of consumer-facing products, balancing user experience with technical feasibility and manufacturing constraints. I’ve collaborated with engineers, designers, and supply chain partners to turn ideas into tangible products—managing iterations based on real-world feedback while keeping timelines and cost targets in mind. Product development has taught me how to think creatively, solve problems under pressure, and stay relentlessly focused on delivering value to the end user. It’s one of my core strengths and something I genuinely love doing. |
| Founder | 80 / 100 | As a founder, I’ve led every aspect of building a company from the ground up—from idea validation and product development to branding, operations, and go-to-market execution. Founding my own company taught me how to make bold decisions, manage risk, and stay adaptable in the face of constant change. I’ve built teams, secured manufacturing partners, developed customer acquisition strategies, and navigated the realities of scaling a product in a competitive market. Being a founder has given me a firsthand understanding of what it takes to bring a vision to life and the perseverance required to turn early traction into sustainable growth. |
| E-commerce | 80 / 100 | I have hands-on experience managing end-to-end e-commerce operations, from product listings and digital storefronts to fulfillment and customer service. I’ve launched and scaled direct-to-consumer sales through platforms like Amazon, Shopify, and Etsy, optimizing listings, refining pricing strategies, and running targeted campaigns to drive traffic and conversions. My work in e-commerce also includes managing inventory, navigating third-party logistics, and integrating customer feedback to improve product offerings. I understand what it takes to build a seamless online shopping experience that builds trust, drives sales, and turns first-time buyers into repeat customers. |
| Business Development | 80 / 100 | My core strength lies in business development—identifying, building, and scaling strategic partnerships that drive growth and unlock value across the healthcare and biotech landscape. I’ve led initiatives that bring together health systems, laboratories, and technology partners to adopt innovative solutions in genomics, precision medicine, and real-world data. At companies like Illumina, Verinata Health, and dātma, Inc., I’ve navigated complex buying cycles, cultivated long-term relationships, and worked cross-functionally to align product capabilities with real-world clinical needs. I’m skilled at translating technical value into compelling business cases, and I thrive in roles that require both strategic thinking and hands-on execution to move partnerships from concept to impact. |
| Social Media Marketing | 80 / 100 | I’ve led social media marketing efforts that have generated over 10 million views across platforms, driving brand awareness, customer engagement, and product adoption. My approach combines creative content development with platform-specific strategies tailored to resonate with target audiences—whether that’s pet owners, healthcare professionals, or startup communities. I’ve successfully leveraged organic growth, influencer partnerships, paid campaigns, and viral content to amplify reach and build a loyal following. From Instagram and TikTok to LinkedIn and YouTube, I understand how to create content that not only captures attention but also converts interest into action. |
| Consumer Products | 75 / 100 | Working in the consumer product space has equipped me with a strong foundation in end-to-end product development, from concept through commercialization. I’ve led the design, prototyping, manufacturing, and go-to-market strategy for a physical product, navigating everything from sourcing and packaging to pricing, branding, and customer experience. This hands-on experience taught me how to align functionality with consumer expectations, balance cost and quality, and respond quickly to user feedback to drive continuous improvement. I’ve also developed a deep understanding of retail dynamics, e-commerce strategy, and the importance of storytelling in building a brand that resonates. My time in this space has reinforced the importance of agility, empathy, and execution in bringing successful consumer products to market. |
| Marketing | 75 / 100 | My marketing experience spans brand development, product positioning, and customer engagement across both consumer and healthcare sectors. I’ve built marketing strategies from scratch—defining messaging, identifying target audiences, and launching campaigns that drive awareness and adoption. Whether promoting a patented consumer product or introducing complex healthcare solutions, I focus on storytelling that connects deeply with the customer’s needs. I’ve worked across digital channels, trade shows, media placements, and influencer outreach to build visibility and trust. For me, effective marketing is about creating resonance—helping people immediately understand why a product matters and how it fits into their lives. |
Title
Founder & CEO
Position Description
The inventor of the Spleash®, the Patented Spray Leash Attachment, for your favorite leash. Always a dog lover, the mission is to make dog walking safer, more manageable, and altogether more friendly, which led to the invention of SPLEASH® and the founding of TailChasers®.
Accomplishment Notes
Invented and patented Spleash®, a multifunctional leash handle that combines hydration and control for active dogs and their owners. Secured two U.S. patents for the product (2022, 2024), protecting its unique design and utility. Launched Spleash® to market in 2019, creating a new category in pet hydration accessories. Achieved national visibility by winning Amazon Prime’s “Buy It Now” (Episode 12), where 92 out of 100 audience members said they would buy the product, earning a $20,000 prize. Recognized with multiple industry awards, including: 2021 Industry Recognition Award for Best Dog Travel Product 2021, 2022, and 2024 Pet Innovation Award for Best Bowls Product 2023 & 2024 Corporate LiveWire Global Pet Accessories Winner Featured in national gift guides and lifestyle publications, enhancing brand visibility across the pet and consumer goods space. Earned Fear Free® Preferred Product status, aligning with veterinary standards for animal wellness. Oversaw product development, branding, supply chain, and marketing, managing all aspects of the business from concept to commercialization.
Title
Executive Field Market Development Manager
Position Description
Field Marketing develops and executes a strategy to exceed revenue targets through marketing programs, events, collaborations, market development, and sales enablement activities as well as represent the voice of the customer to corporate and product marketing for Illumina's Reproductive Genetic Health business unit.
Accomplishment Notes
Led business development efforts focused on expanding access to non-invasive prenatal testing (NIPT) and rare and undiagnosed genetic disease diagnostics across major health systems. Partnered with clinical and administrative leaders to integrate genomic testing into women’s health and pediatric workflows, improving access to early and accurate genetic insights. Supported the nationwide expansion of Illumina’s NIPT offerings by delivering education and value-based messaging to OB/GYN networks, maternal-fetal medicine specialists, and genetic counselors. Helped grow adoption of Illumina’s rare disease solutions by working closely with children's hospitals, specialty genetics clinics, and translational research institutions. Collaborated cross-functionally with Product, Clinical Affairs, and Market Access teams to align commercial strategy with evolving payer coverage, regulatory requirements, and patient access pathways. Translated complex genomic science into actionable value propositions for clinical and operational stakeholders within large health systems. Recipient of Illumina’s CEO Elite Circle Award (2015) for superior performance and significant contributions to the company's strategic growth in women’s and rare disease health.