Kristi Broom

Kristi Broom is a trusted advisor to startup founders with 25+ years of experience at the intersection of people, customers, and strategy—known for driving $5M+ in customer expansion and 240% NRR. A roll-up-your-sleeves partner, she helps founders turn vision into action with clarity, speed, and sustainable impact.

Kristi Broom is a seasoned professional and advisor to startup founders, known for her ability to cut through complexity and guide leaders from idea to action. With over 25 years of domain expertise in all things people and customers, Kristi brings a rare blend of strategic foresight, operational know-how, and an unwavering commitment to helping founders grow companies that last. She’s equally comfortable in the boardroom and the trenches, known as a roll-up-your-sleeves doer who never loses sight of the bigger picture.

Trusted by both the world’s largest brands and scrappy early-stage startups, Kristi has consistently delivered high-impact outcomes, including customer expansion of $5M+ and 240% net revenue retention (NRR). Her approach is rooted in the belief that strong companies are built at the intersection of business strategy, customer insight, and precise execution. Whether she's advising a first-time founder or stepping into an interim leadership role, Kristi creates clarity, builds momentum, and ensures every action ties back to long-term value.

What sets Kristi apart is her ability to meet founders exactly where they are, offering guidance that is both strategic and deeply practical. She’s known for asking the questions no one else will, identifying blind spots, and bringing discipline to fast-moving environments without slowing them down. Her experience spans the full arc of the startup journey: from product-market fit and customer-led growth to org design and leadership development.

Founders rely on Kristi not just for her expertise, but for her honesty, empathy, and unshakable presence when things get messy. She doesn’t just advise, she partners, champions, challenges, and leads alongside the teams she supports. For founders serious about building businesses that scale with soul, Kristi is a trusted ally every step of the way.

Certified Leadership Facilitator | Certified PQ Coach™ | Public Speaker | RYT

Lotus Transformation Group was founded to help B2B SaaS startups grow through scale up. With expertise in operations and customer experience, I help founders focus on what they do best: growing the product and customer base. I handle everything post-sale so the company can scale with your vision.