Chris Guest

Founder @ The Traction Design Co.

Serial startup CMO turned advisor with a track record in guiding tech startups from inception to product-market fit and scalable traction. Expert in radical differentiation, category design, and storytelling. Contributed to >$40M VC raised, won numerous awards and top-tier press.

Working on a concept to help startup founders resolve their challenges in achieving scalable traction.

Forged from more than 20 years comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.

Traction Design is a new methodology that empowers startups to achieve scalable traction, and The Traction Design Company is dedicated to bringing this methodology to as many startups as possible.

Our mission at The Traction Design Co is to ensure that no worthy innovation fails due to a lack of traction. We provide the ultimate resource and service for solving the traction challenges that startups face.

Drawing upon my extensive experience as a CMO of tech startups for over 8 years, the Traction Design methodology incorporates a combination of original techniques and processes that I have personally designed, as well as curated and tested over the years.

Initially, I am offering my services as a fractional CMO with a unique superpower for traction. My goal is to prove and refine the process by working with as many startups as possible. Additionally, I am developing a productized version of the philosophy and processes to make them as accessible to early startups as possible.