Brian Koenig

What I need is already here and everything is for my higher good.

As Founder & CEO of NEXXTUP, I’m building the first mobile platform to bring structure, competition, and personal performance tracking to pickup sports. Players can instantly form balanced teams, run fair matches, and track their wins, losses, and point differentials across every sport they play. NEXXTUP is creating a player-first experience that eliminates confusion, fosters competition, and builds community.

NEXXTUP is designed and built to look, feel, and function like a finished product from day one. That commitment comes directly from my background in Experience Design, where how something works is inseparable from how it feels.

For over two decades, I’ve designed immersive environments for some of the most iconic names in luxury leisure travel; including seven Four Seasons Hotels and Resorts projects and private estates for heads of state, royalty, and ultra-high-net-worth clients. In every case, the goal has been the same: create environments that don’t just look exceptional, but feel exceptional.

Experience Design, whether in a five-star resort or a public park, combines the physical layout of a space, the quality of interaction, and the seamless integration of every touchpoint into one memorable outcome. I believe the customer’s entire experience isn’t the most important thing to consider, it’s the only thing to consider.

NEXXTUP applies that same philosophy to the world of sports, transforming casual play into a frictionless, competitive, and unforgettable experience.

NEXXTUP is the first pickup sports app that makes games count. It takes the chaos out from day one: who’s in, how teams are matched, even chipping in for fees. And we’re already building toward finding games when you travel, push notifications, and offline play at the beach. The unlock is simple: one player logs the score, and suddenly everyone gets their record, streaks, and Madden-style rating. That’s the same “social flex” that took Strava from 1M users in year one to 150M today and a $2.2B valuation. We’re applying it to pickup sports, then adding money rails and an AI betting line, where the trash talk writes itself.