John Crowder

Former senior marketing & sales executive at JBS, I now lead Crowd Foods, a Delaware C‑Corp building Outrider™, the first premium frozen steak brand designed exclusively for retail grocery, leveraging deep industry expertise and strategic partnerships to open a $1.5B category.

John Crowder is the Founder & CEO of Crowd Foods, a Delaware C‑Corp based in Collinsville, IL. He brings over two decades of leadership experience building CPG food & beverage brands, most recently as a senior marketing & sales executive at JBS Food’s $26B beef division - where he launched new value‑added meat innovations and grew branded sales at a 42% CAGR to $710M. A graduate of St. Louis University with deep expertise in beef consumer insights, John combines category knowledge with strategic vision to pioneer Outrider™—the first premium frozen USDA Choice Angus steak brand for retail grocery. Through an exclusive manufacturing alliance with Edes Custom Meats and a data‑driven omnichannel approach—including ecommerce, retail display, and precision advertising—Crowd Foods is positioned to capture an untapped $1.5B D2C steak market opportunity in the retail grocery channel. John lives in Southern Illinois with his wife and two sons, and is passionate about accelerating cultural change in how premium proteins are brought to consumers.

Crowd Foods is launching Outrider™, the first premium frozen steak brand for retail grocery. We source USDA Choice Angus beef from U.S. ranchers, hand-trim, vacuum-seal, and flash freeze each cut to lock in peak tenderness and convenience. Exclusive manufacturing partner Edes Meats brings global leadership in meat science, combined with Crowd Foods' retail beef marketing expertise, Outrider will lead the development of a new segment in grocery.