Mikolaj Krzeminski

Seasoned Successful Founder & CEO | Serial Entrepreneur | Startup Innovator | Startup Strategist | Visionary Leader | E-commerce & Media Innovator | BS, MA and MBA | Innovating Across Asia, Europe, & the US

As the founder and CEO of three successful startups, he brings over a decade of experience in launching and scaling disruptive mobile apps across Asia, Europe, and the USA. His journey has been marked by one successful exit and a proven track record of delivering impactful digital solutions that redefine industries.

Since 2013, he has launched 7 mobile apps, including a groundbreaking pilot with Universal Music and Saszan, where users could purchase used clothing directly from a music video via the app Clotify. This led to a subsequent collaboration with Polish National Television on some of the country's most-watched TV series, alongside a partnership with Domodi to drive fashion e-commerce.

A major highlight of his career was completing the K-Startup Grand Challenge 2019, where he successfully piloted aChannel A and Coupang in South Korea. This international exposure fueled the growth of Insbuy, the company he scaled through partnerships with industry giants such as Warner Discovery Bros. in Poland, driving integration across 12 unique HGTV Polish productions and a prominent TVN 7 tv series.

His innovative hybrid model in digital sales took him to work with Canal+ Group in Poland, where he enabled sales to 40 smaller partners, consistently delivering the highest click-through rates on the Polish market, and building a strong three-year collaboration.

In 2024, he successfully scaled Insbuy to RTL Zwei & RTL+ in Germany, securing key partnerships with Amazon.de and Otto, further cementing his position as a leader in tech-driven e-commerce innovation.

In 2025 relocated to Texas with the new market disruption: buy-it.ai

He holds an MBA and a BS from the USA and has completed the prestigious 500 Startups accelerator programs in Japan and Singapore, continuously staying at the cutting edge of technology and entrepreneurship.

Let’s connect and explore new ways to innovate, scale, and disrupt industries together.

Buy-it.ai opens a new retail window inside streaming content — extending store hours into moments that were previously unreachable

We’re not shifting user behavior—we’re expanding the e-commerce pie. By making film and TV content instantly shoppable, we extend retailers’ exposure into hours of the day where no sales used to happen. It’s a multi-billion dollar opportunity hiding in plain sight.

Here’s how it works:
Watching Emily in Paris and love her jacket? Click and buy it instantly.
Admire a coffee table on Fixer Upper? It’s already in your cart.
Noticed a sleek watch on Succession? One tap, and it’s yours.

We bring retail into the emotional moments of inspiration—straight from the couch.