Top Skills
MarTech
Disruptor in the MarTech industry with significant contributions to data orchestration and performance marketing.
B2B Marketing
Extensive experience in B2B marketing, leading high-impact growth strategies.
Marketing
Over 15 years of experience in B2B marketing, specializing in growth strategies, demand generation, and performance marketing.
Bio
T.J. Muro
Founder & CEO of ConvertiD | Startup Builder | SaaS Strategist | Patent Holder
T.J. Muro is a seasoned SaaS founder and MarTech disruptor with over 15 years of experience leading high-impact growth strategies across B2B marketing, data, and AI. He played a pivotal role as Head of Marketing & Demand Gen at RingLead, where he redefined the company’s go-to-market motion and helped coin the “data orchestration” category—ultimately contributing to its $120M acquisition by ZoomInfo.
Now, as the founder and CEO of ConvertiD, T.J. is on a mission to eliminate ad waste and build the future of privacy-first performance marketing. A recognized thought leader in GTM strategy, performance ops, and demand generation, he brings together product vision, marketing innovation, and technical oversight to drive meaningful outcomes for brands navigating a cookieless, signal-deprived world.
His deep expertise spans campaign optimization, data infrastructure, paid media, and revenue acceleration. As a patent-holder in AI-driven ad targeting and a lifelong marketer with a rebel’s edge, T.J. bridges strategy with execution—backed by firsthand startup grit and enterprise results.
Outside of ConvertiD, he’s a snowboarder, collector of antique scientific instruments, and lead singer in a 90s–00s rock cover band—proving that disruption, whether on stage or in SaaS, always starts with a bold hook.
Industry
Technology
Location
Huntington, NY, USA
Website
ConvertiD.com
Team Size
5-10 employees
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Annual Revenue
$0 to $100k
| Skill | Strength | Explanation |
|---|---|---|
| MarTech | 95 | Disruptor in the MarTech industry with significant contributions to data orchestration and performance marketing. |
| B2B Marketing | 95 | Extensive experience in B2B marketing, leading high-impact growth strategies. |
| Marketing | 95 | Over 15 years of experience in B2B marketing, specializing in growth strategies, demand generation, and performance marketing. |
| GTM Strategy | 90 | Recognized thought leader in GTM strategy, redefined go-to-market motion at RingLead. |
| Founder | 90 | Founder & CEO of ConvertiD, a company focused on eliminating ad waste and building privacy-first performance marketing. |
| SaaS Strategy | 90 | Seasoned SaaS founder and strategist with a focus on MarTech and privacy-first performance marketing. |
| Strategy | 90 | Bridges strategy with execution, backed by startup grit and enterprise results. |
| Leadership | 90 | CEO of ConvertiD, leading the company towards innovative marketing solutions. |
| Demand Generation | 90 | Led GTM and demand generation at RingLead SaaS data orchestration, contributing to its $120M acquisition by ZoomInfo. Litify legal tech, Positive Intelligence mental fitness, Zoominfo GTM platform, Salesforce CRM |
| Patent Holder | 85 | Holds a patent in AI-driven ad targeting. |
| Campaign Optimization | 85 | Expertise in optimizing marketing campaigns for better performance and revenue acceleration. |
| Product Vision | 85 | Brings together product vision, marketing innovation, and technical oversight to drive outcomes. |
| Music | 75 | Lead singer in a 90s–00s rock cover band. |
| Snowboarding | 70 | Enjoys snowboarding as a personal hobby. |
| Collecting Antique Scientific Instruments | 60 | Collector of antique scientific instruments as a personal interest. |
| Health and Wellness Program Implementation | 50 | Former VP of Marketing at Positive Intelligence, seasoning in mental fitness and corporate wellness program advocacy, marketing, promotion and implementation supported by technology and PWA / mobile app development |
Title
Head of Marketing & Demand Gen
Position Description
Redefined the company’s go-to-market motion and helped coin the 'data orchestration' category.
Accomplishment Notes
Contributed to RingLead's $120M acquisition by ZoomInfo.
Title
Founder & CEO
Position Description
Leading ConvertiD to eliminate ad waste and build privacy-first performance marketing solutions.
Accomplishment Notes
Founded ConvertiD and driving its mission to innovate in performance marketing.
Title
VP of Marketing
Position Description
Build B2B marketing segment, led team of 10 marketers and 3 agency partners and executive team member
Accomplishment Notes
Title
BS, Corporate Communications and Marketing
Position Description
Accomplishment Notes
Title
MBA, Masters of Business Administration - focus in Marketing
Position Description
Accomplishment Notes
Title
Certificate in Account Planning for Advertising
Position Description
Accomplishment Notes
Title
Head of Marketing and GTM
Position Description
Led marketing and GTM team at RingLead from its infancy as a startup > exit, scaling revenue generation and growth that led to a successful acquisition by Zoominfo in 2021 for $120M
Accomplishment Notes