Managing Design Innovation

with Matthew Beebe


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Ideate

Encourage wild ideas


Instructor
Matthew Beebe

Design & Idea Expert, User Experience, Human-Centered Design

Lessons Learned

Good brainstorming: Defer judgement. Be visual. Build on the ideas of others. Encourage wild ideas.

Brainstorming optimizes for lots of ideas.

Brainstorming is meant to be collaborative and divergent.

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