Data-Driven Decisions

with Mike Greenfield

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Frequency

A/B testing vs holistic design


Instructor
Mike Greenfield

Founder, Data Geek, Entrepreneur

Lessons Learned

Look at both the long and short term effects of your communication frequency.

The quality of your content should determine how often you reach out to your users.

A/B testing done right can still go hand-in-hand with holistic design and strategy.

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