Data-Driven Decisions

with Mike Greenfield

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Experiments that are good for business

Mike Greenfield

Founder, Data Geek, Entrepreneur

Lessons Learned

Do not waste your time testing things that do not make a material impact on your business.

Calculate how much of a difference your tests could make and make sure they measure up.

Be rigorous about your methodology. Take the time to think through and create sound experiments.

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