Creating Customer Personae

1. Clarity

5m 44s

2. Profiling

6m 43s

3. Personae

5m 58s

4. Needs

2m 7s

5. Synthesis

4m 35s

6. Iterate

5m 10s

7. Testing

3m 56s

8. Analysis

5m 54s

9. Value Exchange

5m 16s

10. Essence

2m 6s