Channels & Partners

with Steve Blank

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Alliances

What partners do you need to build your whole product?


Instructor
Steve Blank

8x Entrepreneur, Author, Customer Development Expert

Lessons Learned

There is no way that a startup can provide a mainstream customer with a complete solution early on.

Most startups sell to earlyvangelists first, then mainstream customers later.

iPod hardware, iTunes software, and record label licensing is the best strategic alliance ever made.

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