Top Skills
Founder
Built Convergence Mktg by evolving away from traditional agency work and toward strategic clarity, messaging systems, and founder communication. That evolution eventually led to building Sowa -- a platform focused on helping founders understand what they actually mean, how people respond, and what creates instability underneath their messaging and decision-making.
Positioning
Most founders don’t struggle because they lack ideas. They struggle because their positioning keeps shifting depending on the audience, platform, pressure, or stage of growth. I help founders identify what’s creating instability underneath their messaging so communication becomes clearer, more recognizable, and easier to build from consistently.
Communication
A lot of communication problems are actually clarity problems underneath. I help founders explain complex ideas in ways people can immediately recognize, understand, and emotionally connect with -- without sounding manufactured, corporate, or interchangeable.
Bio
You know what you mean.
Until you try to explain it.
Then the website says one thing.
The pitch says another.
The posts keep shifting.
The offer sounds different depending on the day, the audience, or who’s writing it.
After a while, you stop trusting any version of it.
That’s the work I do.
Through Convergence Mktg, I help founders find the instability underneath their messaging, positioning, content, and offers, so they can stop rebuilding everything from the outside in.
My work usually starts with RESET — a focused diagnostic process that looks at what you’re saying, where things are breaking down, what your audience is responding to, and what needs to be clarified before more marketing gets built.
I’m also building Sowa, a strategy platform based on the same thinking. Most tools help people create more content. Sowa is being built to help founders understand what they actually mean, see how people respond, and make better decisions from there.
The throughline is simple:
Clearer thinking.
Sharper messaging.
Better decisions.
Marketing that finally has something solid underneath it.
Use this across Startups.com because it lines up with the newer Convergence/Sowa direction: instability, messaging inconsistency, RESET as the entry point, and Sowa as the system underneath it.
Elevator Pitch
Most founders know what they mean.
Until they try to explain it.
Then the website says one thing.
The pitch says another.
The posts keep changing.
The messaging shifts depending on the audience, the platform, or what kind of week they’re having.
After a while, nothing feels stable enough to build from anymore.
That’s the work I do through Convergence Mktg.
I help founders figure out why their messaging keeps changing, why content isn’t landing, and why everything feels harder than it should -- even when they’re good at what they do.
That work eventually led to building Sowa-- a behavioral strategy platform designed to help founders understand what they actually mean, how people respond, and what’s creating instability underneath their communication, positioning, and growth.
Industry
Services
Location
Pittsburgh, PA, USA
Website
Team Size
Just Me/Co-Founders
| Skill | Strength | Explanation |
|---|---|---|
| Founder | 95 | Built Convergence Mktg by evolving away from traditional agency work and toward strategic clarity, messaging systems, and founder communication. That evolution eventually led to building Sowa -- a platform focused on helping founders understand what they actually mean, how people respond, and what creates instability underneath their messaging and decision-making. |
| Positioning | 95 | Most founders don’t struggle because they lack ideas. They struggle because their positioning keeps shifting depending on the audience, platform, pressure, or stage of growth. I help founders identify what’s creating instability underneath their messaging so communication becomes clearer, more recognizable, and easier to build from consistently. |
| Communication | 95 | A lot of communication problems are actually clarity problems underneath. I help founders explain complex ideas in ways people can immediately recognize, understand, and emotionally connect with -- without sounding manufactured, corporate, or interchangeable. |
| Brand Strategy | 90 | Brand strategy is not just visuals or messaging. It’s understanding how people perceive, remember, trust, and emotionally connect with what you’re building. My work focuses on aligning communication, audience understanding, positioning, and behavioral feedback so the brand feels coherent instead of fragmented. |
| Content Strategy | 90 | Most companies create content without understanding what people are actually responding to. I build content systems around audience behavior, emotional recognition, clarity, and decision-making so founders stop sounding like everyone else in their industry. |
| Marketing Strategy | 85 | Most marketing problems start long before execution. My work focuses on the strategic layer underneath marketing — messaging, positioning, communication patterns, audience behavior, and the decisions shaping how companies present themselves. |
| Resilience | 85 | Recovering from a stroke forced me to rebuild communication, confidence, and cognitive processing from the ground up. That experience changed how I think about uncertainty, adaptation, identity, and momentum during difficult transition periods -- both personally and professionally. |
| Speaker | 80 | I’ve led educational and community-focused speaking initiatives across healthcare, startups, endurance sports, and technical industries — translating complex ideas into communication people can actually understand and act on. |
| Athletics | 75 | Working with high-level endurance coaches shaped how I think about systems, consistency, recovery, pressure, long-term development, and sustainable performance. Those same principles now influence how I help founders navigate growth, momentum, and uncertainty. |
Title
CEO & Founder
Position Description
Built Convergence Mktg into a strategic clarity and messaging company focused on helping founders stop rebuilding their positioning, communication, and marketing over and over again.
Accomplishment Notes
Developed the RESET framework and began building Sowa — a behavioral strategy platform designed to help founders understand what they actually mean, how people respond, and what’s creating instability underneath their messaging and decision-making. This turns the entire profile into one coherent story instead of disconnected marketing credentials.