Tagline
I get the marketing sh*t done, so founders can build.
Bio
I help founders who are tired of wasting money on marketing that doesn't deliver. If you're pulling your hair out because your message is all over the place, you can't tell if your marketing is working, and you're drowning in a sea of competitors all shouting the same tired lines — I get it.
My Brand Development approach tackles the emotional pain behind your marketing struggles:
→ Positioning that makes you stand out in a crowded market
→ Messaging that connects with what your audience actually cares about
→ Storytelling that builds genuine trust and loyalty
→ Brand design that works strategically, not just looks pretty
Through Content Marketing, I transform your expertise into valuable assets:
→ Blogging that addresses specific pain points your audience feels
→ Copywriting that drives action, not just fills space
→ Editorial strategy that builds consistency and authority
→ Thought leadership that positions you as the go-to expert
No sugar coating or magic bullets. I tell it like it is, dig into your specific challenges, and craft strategies that move the needle for your business. Because your audience's attention is precious, and I help you earn it with every word you publish.
Ready to cut through the noise and get marketing that actually works?
Location
Pittsburgh, PA, USA
Last Active
a few seconds ago
Name / Logo
Elevator Pitch
I'm Gwen. I work with founders who are honestly losing their minds because their marketing sucks. They're smart as hell at building their product, but when it comes to explaining why anyone should care? They sound like every other company out there. I help them cut the crap, figure out what actually matters to their customers, and get their marketing working so they can get back to building.
Industry
Services
Location
Pittsburgh, PA, USA
Team Size
Just Me/Co-Founders
| Skill | Strength | Explanation |
|---|---|---|
| Marketing | 100 / 100 | Led strategic marketing campaigns across healthcare, biotech, and tech industries. Won Most Creative Marketing Campaign award at 2014 Eloqua Markie Awards competing against companies, including Amazon. Generated $1MM in revenue in 6 months through strategic content initiatives and marketing-qualified leads. Increased client website traffic by 125% and unique visitors by 98% through pain-focused strategies. |
| Athletics | 100 / 100 | Trained under world-class coaches who work with Olympic and professional athletes. Learned systematic approaches to performance optimization, goal breakdown, and consistency under pressure. Apply these same principles when helping founders develop sustainable business practices and maintain momentum through difficult periods. |
| Communication | 100 / 100 | Helped a robotics founder who was brilliant but couldn't explain what his field robots actually did without losing people in technical jargon. We worked through translating complex concepts into clear value propositions. His investor meetings went from confused silence to engaged questions, and he closed his Series A three months later. |
| Content Strategy | 100 / 100 | Developed proprietary "So What?" framework that transforms content by addressing real pain points instead of features. Led cross-functional teams creating award-winning content while ensuring regulatory compliance. Tripled publication circulation and doubled ad revenue through strategic content planning. Created content piece for technical CEO that secured a multi-million dollar deal and generated multiple referrals. Reduced content review cycles by 25% through improved workflows. |
| Resilience | 100 / 100 | Recovered from a stroke that initially changed my speech and cognitive function, rebuilding my communication approach and business practices. This experience taught me how to adapt when everything changes unexpectedly, find new strengths, and maintain momentum through uncertainty. My speech returned to normal, but the experience of navigating major personal transformation helps me guide founders through pivots, setbacks, and moments when their entire plan needs to change. |
| Authentic Communication | 100 / 100 | What you see is what you get — I'm direct, don't BS, and won't give solutions just to give solutions. My website reflects how I actually communicate: I care about people and tell it like it is. This authenticity comes through in all my work, whether I'm challenging a founder's assumptions or helping them find their real voice instead of copying what everyone else is saying. |
| Content Creation | 100 / 100 | Created messaging frameworks for automated platform companies that transformed how they explained complex technology. Developed content for real estate platforms that helped agents understand value in 30 seconds instead of 30 minutes. Build content that passes the "would someone miss it if it disappeared?" test — turning marketing materials into reference resources that get saved and shared. |
| Speaker | 85 / 100 | Created and presented community education programs on heart disease and stroke prevention for a cardiothoracic surgeon's FDA trial outreach. Made complex medical concepts accessible and attention-grabbing through strategic marketing approach. This grassroots campaign helped save lives and generated national news coverage of groundbreaking surgeries. Focus on substance and making information truly useful rather than just entertaining. |
| Founder | 80 / 100 | Started my company and evolved it into what it is today — expanding services and reshaping the business to align with my values and the way I wanted to help clients. Navigate the same challenges founders face: repositioning in crowded markets, making pivotal decisions with limited information, and constantly adapting the business model. Work closely with founders across biotech, tech, and other industries who are dealing with similar pivots and growth decisions. |
Title
CEO & Founder
Position Description
Founded a marketing agency focused on authentic communication and content strategies.
Accomplishment Notes
Established a unique approach to marketing that emphasizes genuine connections and real-life experiences.