AI can boost satisfaction through speed and efficiency, but in industries where trust and human connection matter, it must be used selectively. The key is balance: let AI handle routine, efficiency-driven tasks, while people provide empathy, expertise, and authenticity. Think of AI as a scalpel, not a hammer — precise, supportive, and never a replacement for the human touch that builds lasting trust and loyalty.

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In today’s highly competitive market, aggressive acquisition spend can often be the right move. Moving quickly to acquire users allows a company to secure mindshare, carve out a defensible niche, and establish a strong initial customer base. That early traction not only provides valuable data to refine target audiences and product positioning but also signals momentum to investors, making fundraising conversations easier. Once a meaningful user base is in place, the opportunities for upgrades, upsells, and retention improvements compound much more effectively. In other words, while long-term success depends on retention and expansion, aggressive acquisition can be the best opening move to establish a foothold and unlock future growth.