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Jared Joyce

Inventor & Entrepreneur | Product Licensing

Bio

Jared Joyce is a dynamic inventor, passionate about creating products that bring efficient pleasure to the masses. His creative approach has yielded several patents in multiple industries, inventions
licensed in diverse markets, and paid royalties from 94 consumer products.

A Message To Prospective Clarity Clients: In order to get you the most value I work with you before, during, and (often times) after your scheduled call. The more I know about your business and desired outcome(s) the better I am able to keep you on my radar and direct you to new opportunities as they are presented to me.

Recent Answers

Crowdfunding

What are the best practices for fundraising and/or using Kickstarter effectively?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide at my website. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to "drain the risk" for your investors and get funded. http://www.jaredjoyce.com/freetreats/50questions.pdf Once you have answered the questions for your deal schedule a call with me and I can help you integrate the answers into your investor pitch.

Licensing Negotiations

We've been approached recently by several large companies to license our content, platform and app. Looking for pros and cons?!


Jared Joyce

Inventor & Entrepreneur | Product Licensing

The first question you need to get clarity on is what does success look like for you? Once you have the answer to that question then you can use that filter to evaluate pros and cons. Don't look for pros and cons until you have decided what success looks like for you.

New Product Development

My friend and I started a new business to patent and license a new piece of equipment. What kinds of pitfalls should we avoid?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to avoiding the common pitfalls in the product commercialization process. http://www.jaredjoyce.com/freetreats/50questions.pdf Once you have answered the questions for your deal if you'd like to call me I can evaluate your answers, educate you on what strategies are available that would be the best fit for you, and then help you execute your strategy.

Patents

Can a provisional patent act as a catch-all?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

I've got six utility patents in four separate industries - not all patent attorneys are created equal. You should find a patent attorney who has done work in your area of desired patent protection. Not only have they written patents in that space, but have they successfully prosecuted patents in that space? As for patent-pending...it's true that you need to file within one year of making a public disclosure, but how you file the Provisional Patent Application (PPA) will depend on your determined course of execution. If you simply want "perceived ownership" for one year then as a micro entity a PPA costs $65 to file and no one will look at the PPA. However, if at the end of one year you decide to file a utility patent you will only be able to claim the benefit of what was disclosed in the PPA. This is where many inventors shoot themselves in the foot! If you have every intention of getting the utility patent then you'll need to write your PPA with the same level of detail as you would write your utility. Usually, when inventors learn this they skip the PPA and go straight to filing the utility. I don't know your business but if you're not going after a licensing play then you might ask how better you might spend $10k - $100K in your business other than on patents? My patent strategy is VERY different today than how I operated 10 years ago. Clear as mud? Good luck. :-) PS If you'd like to call me and discuss further I will educate you on what strategies are available that would be the best fit for you and then help you craft and execute your strategy.

Raising capital

When raising money how much of equity do you give up to keep control? Is it more important to control the board or majority of shares?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

There are elements of truth in the answers stated here, but my major beef that I keep hearing is the idea that if you give up 51% of the company you give up the control. Majority percentage ownership of a company has never had anything to do with control! HOW GOOD YOU ARE AT WHAT YOU DO has everything to do with control! Bill Gates owned 13.7% of Microsoft before he retired. (Now he owns 6.4%.) http://www.crn.com/news/channel-programs/18810094/bill-gates-net-worth-drops.htm http://en.wikipedia.org/wiki/Bill_Gates Michael Dell owned 12% of Dell Computers before he bought the company back in 2013. http://en.wikipedia.org/wiki/Michael_Dell Steve Jobs owned 0.63% of Apple from the time he returned to Apple in 1997 until his death. http://www.forbes.com/lists/2007/12/lead_07ceos_Steven-P-Jobs_HEDB.html These men’s names are synonymous with who you think of as the leaders of those companies! Of course it is important to not give up too much percentage of your company too quickly, but business is a team sport and ultimately you’ve got to ask yourself if you want to own 20% of a $200 million dollar company or 100% of a $2 million dollar company? If you call me I can help you get clarity on what you need to do in order to make those on the other side of the table feel that they'd be CRAZY not to do business with you.

Fundraising

How do you raise funding for a small business that isn't a tech startup?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to "drain the risk" for your investors and get funded. http://www.jaredjoyce.com/freetreats/50questions.pdf Once you have answered the questions for your deal schedule a call with me and I can help you integrate the answers into your investor pitch.

Fundraising

What is the best way to learn more about startup fundraising?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to "drain the risk" for your investors and get funded. http://www.jaredjoyce.com/freetreats/50questions.pdf Once you have answered the questions for your deal schedule a call with me and I can help you integrate the answers into your investor pitch.

Prototyping

How important is a polished/pretty prototype to pitch an idea to potential customers and/or investors? I'm using this as a means to support my pitch.


Jared Joyce

Inventor & Entrepreneur | Product Licensing

More important than a polished prototype is to first polish your skills with regard to your ability to generate and communicate ideas. Once you have accomplished this then you must figure out who is your audience. Crafting a pitch without an audience in mind is like addressing a love letter, "to whom it may concern". With regard to the technical execution of your pitch, below is a link to some of my pitch videos. The audience of these pitch videos vary and therefore so does the style of the pitch. http://www.jaredjoyce.com/licensing.html Once you have decided who is your audience and have reviewed my pitch videos, schedule a call with me and I can help you craft your pitch video that will best trigger your investor hot buttons given your specific variables and situation.

Seed Capital

What do you ideally need in place to raise Seed Funding? Will an idea and a good team get funded or do you need company with hundreds of customers?


Jared Joyce

Inventor & Entrepreneur | Product Licensing

When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to "drain the risk" for your investors and get funded. http://www.jaredjoyce.com/freetreats/50questions.pdf Once you have answered the questions for your deal schedule a call with me and I can help you integrate the answers into your investor pitch.

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Product DesignRaising capitalCrowdfundingPersonal BrandingProduct DevelopmentIntellectual PropertyPatentsPitching IdeasInventorLicensing Negotiations