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Laura Fraser

Exec Chef/Consultant/Marketing

Bio

Chef - 25 years
Consultant (Restaurant) -15 years
Social Media Restaurant Strategist - 10 years
Online Marketing for Restaurant, Bars, Events - 10 years

Recent Answers

Facebook Advertising

How would you target clients for a property broker using Facebook ads?


Laura Fraser

Exec Chef/Consultant/Marketing

Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.

Mobile Apps

Do motivational quote apps on the App Store marketplace have potential for success?


Laura Fraser

Exec Chef/Consultant/Marketing

For whatever reason, Quotes are immensely popular and one of the highest searched terms on Search Engines. Now, because there are countless Apps already, you'd definitely need to monetize with advertising or perhaps implementing something that the user could personalize the quotes with. Pictures, backgrounds, etc

Golf

How can I know if a mini-golf course with an ice cream stand would be a successful business endeavor?


Laura Fraser

Exec Chef/Consultant/Marketing

I actually helped a cousin open a very successful Mini Putt with Snack Stand that made money in it's first year and onward. Perhaps I can assist?

Instagram

Which strategies exist to monetize a small following of 1000 people on Instagram?


Laura Fraser

Exec Chef/Consultant/Marketing

You want to grab their attention quickly. Instagram obviously is a photo or quick video platform so that photo or video needs to grab a users attention immediately and make them want to either click on your business link or reply asking for more information etc. Instagram can be a tough way to monetize in comparison to other Social Media platforms, but if done successfully it's definitely doable!!

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Areas of Expertise

Social Media MarketingSocial Media StrategyOnline AdvertisingConsultingSocial Media OutreachRestaurant ManagementCulinary SkillsRestaurantsMenu DevelopmentCulinary