Consumer Growth

with Jim Scheinman

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Language Fit

Finding language that resonates

Jim Scheinman

Founder, CEO, Managing Partner & Resident Growth Hacker

Lessons Learned

Figure out how to talk about what you are doing, or the press will do it for you.

Language market fit: describing your product in a way that resonates with your market.

Language market fit is just as important as product market fit.

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