Now that we know who want to contact, it’s time to find the inroads we need to make a quality connection.

Investors get pummeled with cold emails, many with absolutely zero customization or intention. We need to stand out from the crowd by making an introduction that gets investors to pay attention.

• Contact the Right Person. Look for specific roles that are more likely to respond.
• Warm Introductions. Ideally we’d like to get a personal intro – we’ll explain how.
• Common Ground. We want to find specific interests that connect us.

Most Founders don’t have a big rolodex of investors (why would you?) so we’ll shortcut that issue by creating a viable method of cold outreach that actually works.